Today\u2019s press release isn\u2019t just a list of facts. Sure, you still answer the 5W\u2019s: who, what, where, when, and why. However, to be competitive and to gain the attention of the media, it\u2019s important to include video and images in your press release. Media representatives tend to prefer press releases that contain video. But not just any video will do. Let\u2019s take a look at some tips to help you create testimonials and \u201chow to\u201d videos that the media loves.<\/p>\n
1. Short<\/strong><\/p>\n Successful and effective \u201chow to\u201d video clips are short. Aim to keep each less than three minutes. If you have more to say on the subject, include a link to more information in your video and\/or your press release. Journalists and readers won\u2019t take the time to watch a long video. Make sure when you draft your script that it\u2019s short and to the point.<\/p>\n 2. Relevant<\/strong><\/p>\n The content of your video must be related to your news. For example, if you\u2019re announcing that you\u2019ve moved to a new location, then the video could show your new space and amenities. If the news is that you\u2019re sponsoring a local charity 5K run, then show a video of people finishing the race or talking about how the charity changed their lives. If you\u2019re using a \u201chow to\u201d video to promote the launch of a new product, then by all means demonstrate how to use that specific product.<\/p>\n 3. Sharable<\/strong><\/p>\n The power of video extends beyond grabbing the media\u2019s attention. It can expand your reach and increase awareness for your news and your company. Videos are shared more often than any other type of content on social media. Make your video sharable. Create a great headline with keywords. List your video with YouTube, and add descriptions and tags. Remember that you can also share your video on Pinterest and Twitter, too<\/p>\n 4. Testimonials Don\u2019t Have to Be Professionally Done<\/strong><\/p>\n While you want your video quality to be top notch, if you\u2019re getting video testimonials from your customers, it\u2019s okay if they\u2019re recorded on a smartphone. However, any in-house video that you create should be good quality. That means good lighting, good audio, and it should be free from distractions, including outside noise and background images or people.<\/p>\n 5. Record Quotes<\/strong><\/p>\n One way to add personality to your press release is through the use of quotes. Why not record the interview and then use video for your quotes. It adds interest, personality, and it attracts the media. This can be fun with customers and with internal staff. Remember to make sure that your video quotes are relevant to the news you\u2019re sharing.<\/p>\n Video can help take your press releases to the next level. And if your goal is to attract the attention of the media and get coverage, then there\u2019s no better way. Create a plan and start using video in your press release marketing today.<\/p>\n","protected":false},"excerpt":{"rendered":" Today\u2019s press release isn\u2019t just a list of facts. Sure, you still answer the 5W\u2019s: who, what, where, when, and …<\/p>\n","protected":false},"author":3,"featured_media":991,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[867,868,869,870],"class_list":["post-1897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-how-to-share-your-customers-experience","tag-how-to-use-testimonials-to-reach-a-wider-audience","tag-how-to-use-videos-for-your-press-release","tag-video-press-release"],"acf":[],"yoast_head":"\n