{"id":1890,"date":"2016-03-14T19:42:59","date_gmt":"2016-03-14T19:42:59","guid":{"rendered":"http:\/\/www.newswire.com\/blog\/?p=1890"},"modified":"2018-12-21T10:44:00","modified_gmt":"2018-12-21T15:44:00","slug":"dont-work-harder-pitch-smarter","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/dont-work-harder-pitch-smarter","title":{"rendered":"Don\u2019t Work Harder, Pitch Smarter"},"content":{"rendered":"

Work smarter, not harder. You\u2019ve likely heard this phrase before. But what does it mean and how does it apply to pitching? When you pitch to a media rep, a publication, or a journalist, it\u2019s a straightforward process, right? Not exactly; you really can pitch smarter.<\/p>\n

1. Organization Matters<\/strong><\/p>\n

When it comes to pitching to the media, organization is important. Create systems to track who you pitch to, what you\u2019ve pitched and how you\u2019re supposed to follow up. It\u2019s also important to track your background research on them. For example, when was the last time you had contact with them? What was the contact and what was the result? What did you talk about that you can mention in your next communication? Tracking media communications is a lot like sales leads and conversations. Show them that you care and remember by tracking your communications. It builds a stronger relationship. Staying organized also saves you time and energy when you pitch. You have all of the pertinent information at your fingertips.<\/p>\n

 <\/p>\n

\n

Download your FREE Guide: How to Send a Press Release via Email<\/h2>\n