{"id":1883,"date":"2016-02-24T18:45:33","date_gmt":"2016-02-24T18:45:33","guid":{"rendered":"http:\/\/www.newswire.com\/blog\/?p=1883"},"modified":"2018-12-21T10:44:00","modified_gmt":"2018-12-21T15:44:00","slug":"4-ways-to-streamline-your-editorial-calendar","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/4-ways-to-streamline-your-editorial-calendar","title":{"rendered":"4 Ways to Streamline Your Editorial Calendar"},"content":{"rendered":"<p>Do you keep an editorial calendar? It\u2019s a simple, but oh so effective, tool that you can use to organize your monthly content. An editorial calendar is a structured document that tells you what\u2019s being published, when it\u2019s being published, where, why and how.<\/p>\n<p>The \u201chow\u201d often includes who is creating the content and who is uploading it to the appropriate and relevant channels. As you might imagine, with all of this information, editorial calendars can become complicated and time consuming. The following tips and ideas will help you streamline your calendar and make this amazing tool more efficient and productive.<\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; border: 1px solid #dddddd; width: 85%; text-align: center; background: #ffffde;\" align=\"center\">\n<h2 style=\"text-align: center;\">Download your FREE Guide: Ultimate Guide on How to Write a Killer Press Release<\/h2>\n<ul>\n<li>Learn how to create a compelling press release for greater success. Filled with details and tips, the guide will help you maximize your chances for media pick up and readership.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-write-a-press-release \" target=\"_blank\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p><strong>1. Use a Spreadsheet<\/strong><\/p>\n<p>Spreadsheets help you create columns for each feature of your editorial calendar. For example, the first column can be the date that you\u2019re publishing the content. The second column might be the title of the content. You\u2019d also include goals, links, channel and so on. Spreadsheets make it easy to see, at a glance, what\u2019s being published. Additionally, you can also use the same spreadsheet to track the results of your content.<\/p>\n<p><strong>2. Schedule Your Topic Planning Sessions<\/strong><\/p>\n<p>Most editorial calendars are created one month at a time. That means your team can do some serious advanced planning. They can plan the entire year\u2019s content, or just go one month at a time depending on your structure, size, and goals. Additionally, you can plan some content in advance; like product launch campaigns, and then spend one or two days a month planning the remainder of your content.<\/p>\n<p><strong>3. Leverage Technology<\/strong><\/p>\n<p>There are online content management and planning tools that you can use. Some tools are free and suitable for smaller scaled companies. For example, WordPress offers a free editorial calendar plugin. <a href=\"https:\/\/wordpress.org\/plugins\/editorial-calendar\/\">https:\/\/wordpress.org\/plugins\/editorial-calendar\/<\/a>. It\u2019s specific to blog posts but it can be useful if that\u2019s your primary form of content.<\/p>\n<p><strong>4. Track and Evaluate<\/strong><\/p>\n<p>Finally, be sure to track and evaluate your results. A great content marketing plan and editorial calendar is only as good as the information you\u2019re working from. If you\u2019re using the most recent content and marketing analytics, then you can see what content and channels are connecting with your audience and what pieces are missing the mark. It gives you the power to create better content marketing results, whatever type of content you\u2019re publishing.<\/p>\n<p>If you\u2019re not using an editorial calendar to plan and organize your content, then it\u2019s time to start. And if you are using it, the preceding tips can help you get the most from this highly effective marketing tool.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you keep an editorial calendar? It\u2019s a simple, but oh so effective, tool that you can use to organize &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1531,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[864,863,138,146],"class_list":["post-1883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-4-easy-ways-to-write-a-press-release","tag-editorial-calendar","tag-how-to-write-a-press-release","tag-press-release-writing-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Ways to Streamline Your Editorial Calendar | Newswire<\/title>\n<meta name=\"description\" content=\"Do you keep an editorial calendar? It\u2019s a simple, but oh so effective, tool that you can use to organize your monthly content. An editorial calendar is a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/4-ways-to-streamline-your-editorial-calendar\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways to Streamline Your Editorial Calendar\" \/>\n<meta property=\"og:description\" content=\"Do you keep an editorial calendar? It\u2019s a simple, but oh so effective, tool that you can use to organize your monthly content. 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