{"id":1870,"date":"2016-02-17T15:39:32","date_gmt":"2016-02-17T15:39:32","guid":{"rendered":"http:\/\/www.newswire.com\/blog\/?p=1870"},"modified":"2018-12-21T10:44:00","modified_gmt":"2018-12-21T15:44:00","slug":"3-simple-ways-to-leverage-new-media-and-get-attention","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/3-simple-ways-to-leverage-new-media-and-get-attention","title":{"rendered":"3 Simple Ways to Leverage New Media and Get Attention"},"content":{"rendered":"<p>Are you familiar with \u201cnew media? If you\u2019re reading this, you are. New media is simply a catch-all phrase for Internet media. Social media, news sites, blogs, and online magazines are all new media. So, you see, you\u2019ve already been using and participating in new media. And yet, you may not be leveraging it as much as you could to get the attention you want for your business.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ffffde; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h2>Download your FREE Guide: How to Send a Press Release via Email<\/h2>\n<ul>\n<li>Learn how to set up your pitch campaign for greater success. Filled with details and tips, the guide will help you maximize your chances for media pick up.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-send-press-releases-via-email\" target=\"_blank\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p><strong>1.\u00a0 Work the Headline<\/strong><\/p>\n<p>Whether you\u2019re posting on social media or distributing a press release, the headline is the critical key to success. If your headline doesn\u2019t work, then it doesn\u2019t matter how great the rest of your press release is because no one will know. Your headline needs to grab attention. This happens with information, with value, with keywords, and a promise. As you review your headline, consider the following questions:<\/p>\n<ul>\n<li>Is your headline controversial?<\/li>\n<li>Does your headline evoke emotions?<\/li>\n<li>Does your headline have impact?<\/li>\n<li>Is your news exclusive? If so, the headline needs to convey that information.<\/li>\n<li>Is your idea current, timely, and relevant? Does your headline convey that information?<\/li>\n<\/ul>\n<p>This is what new media outlets are seeking, and it\u2019s what will grab their attention.<\/p>\n<p><strong>2. Leverage Existing News<\/strong><\/p>\n<p>Every day there are new announcements, research, and news. Pay attention to what\u2019s going on in your industry and capitalize on the news. For example, if you\u2019re in the technology industry and there are rumors of a new technology being released, you can hijack that news and tie your own company technology or future launches into a press release. This strategy works because media outlets are looking for information on the trending news or topic. Choose the right headline and keyword tags and you\u2019ll naturally be on their radar.<\/p>\n<p><strong>3. Make Sure Your News is Captivating<\/strong><\/p>\n<p>It\u2019s imperative that your news is compelling. There\u2019s just too much noise and competition out there.\u00a0 Your news must be strong. So what is strong and captivating news? It\u2019s news that impacts people. For example, ABC Company hires a new CEO. Is that news? Well its news to the people who work for ABC Company, but probably not for the rest of the world. That news isn\u2019t going to grab media attention. However, if you can add some personal interest, controversy, or an exclusive announcement, then that makes it news.<\/p>\n<p>New media isn\u2019t really new, but it is powerful. If you want to grab the attention of the media and popular news outlets then it\u2019s important to make sure you\u2019re giving them something to talk about. Finally, remember that distributing your news through social media, email and your website along with press release distribution sites can help you get your information in front of the right people.<\/p>\n<h3 class=\"p1\"><span class=\"s1\">Call us today to speak to one of our PR specialists today: 1-800-713-7278<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Are you familiar with \u201cnew media? If you\u2019re reading this, you are. New media is simply a catch-all phrase for &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1324,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[476,854,719],"class_list":["post-1870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-how-to-connect-with-media","tag-how-to-send-your-press-release-to-media","tag-what-do-journalists-want"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Simple Ways to Leverage New Media and Get Attention | Newswire<\/title>\n<meta name=\"description\" content=\"Are you familiar with \u201cnew media? If you\u2019re reading this, you are. New media is simply a catch-all phrase for Internet media. Social media, news sites,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/3-simple-ways-to-leverage-new-media-and-get-attention\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Simple Ways to Leverage New Media and Get Attention\" \/>\n<meta property=\"og:description\" content=\"Are you familiar with \u201cnew media? If you\u2019re reading this, you are. New media is simply a catch-all phrase for Internet media. Social media, news sites,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/3-simple-ways-to-leverage-new-media-and-get-attention\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-17T15:39:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:44:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/01\/The-Dos-and-Don\u2019ts-of-Following-up-Your-Email-Pitch.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/3-simple-ways-to-leverage-new-media-and-get-attention\",\"url\":\"https:\/\/www.newswire.com\/blog\/3-simple-ways-to-leverage-new-media-and-get-attention\",\"name\":\"3 Simple Ways to Leverage New Media and Get Attention | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/3-simple-ways-to-leverage-new-media-and-get-attention#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/3-simple-ways-to-leverage-new-media-and-get-attention#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/01\/The-Dos-and-Don\u2019ts-of-Following-up-Your-Email-Pitch.jpg\",\"datePublished\":\"2016-02-17T15:39:32+00:00\",\"dateModified\":\"2018-12-21T15:44:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Are you familiar with \u201cnew media? 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