{"id":1861,"date":"2016-02-15T15:29:02","date_gmt":"2016-02-15T15:29:02","guid":{"rendered":"http:\/\/www.newswire.com\/blog\/?p=1861"},"modified":"2018-12-21T10:44:00","modified_gmt":"2018-12-21T15:44:00","slug":"the-inverted-pyramid-approach-to-writing-a-press-release","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release","title":{"rendered":"The Inverted Pyramid Approach to Writing a Press Release"},"content":{"rendered":"<p>There are many different approaches to writing a press release. Some people prefer to work from an outline. Others prefer a template. Some press release writers freestyle it and begin with their headline. Others write the headline last. Over the years there has been an approach that is taught and often embraced by some of the top press and PR professionals. It\u2019s called the Inverted Pyramid approach. Let\u2019s take a look at what it is and how it works. You may find that this approach works well for you too.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ffffde; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h2>Download your FREE Guide: Ultimate Guide on How to Write a Killer Press Release<\/h2>\n<ul>\n<li>Learn how to create a compelling press release for greater success. Filled with details and tips, the guide will help you maximize your chances for media pick up and readership.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-write-a-press-release \" target=\"_blank\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>What is the Inverted Pyramid?<\/strong><\/p>\n<p>The inverted pyramid is a traditional news reporting style. It\u2019s designed to communicate the most important and relevant information at the beginning of the news story. As the content in the press release continues, the importance of the information being shared is shared in order of priority, with the least important information saved for last.<\/p>\n<p>While it was designed decades ago, it works well today because press releases are published, distributed, and shared online. While your press release may reach millions of people online, they don\u2019t always hang around to read everything on the page. When you put the most important information first you not only capture attention, you also make sure that the pertinent information is actually seen and read. So by using the inverted pyramid approach, you have a much better chance of people seeing and reading your press release information \u2013 or at least the most important part of your press release information.<\/p>\n<p><strong>How Does it Work?<\/strong><\/p>\n<p><strong>Start with an outline.<\/strong> As you write your bullet points for your press release, organize the information with the most important information first and your least important information at the end. There are three basic sections to an inverted pyramid press release.<\/p>\n<p><strong>Section One:<\/strong> In the first section you have your opening paragraph, which is also called your lead. This is the paragraph that is the most important. It is imperative that you get your information across. This is the paragraph that media representatives look at and it\u2019s the paragraph that your audience and prospects will skim. If it doesn\u2019t contain your priority information, then you\u2019ve missed an opportunity. So what do you include in this section? This is where you answer the questions who, what, why, when, where and how.<\/p>\n<p><strong>Section Two:<\/strong> This is the information that is good to have, but not necessary or essential. In this section you might include quotes and data. This is where you can add personality and flavor to your press release.<\/p>\n<p><strong>Section Three:<\/strong> This is the nice to have information. You\u2019d love it if people read to the end and retain this information, but it\u2019s not essential. You might include information about your organization here or some background information about the news you\u2019re sharing.<\/p>\n<p>Next time you sit down to write a press release for your company, try this approach. Test and track your results and evaluate not only whether it\u2019s easier for you to write an effective press release, but also how your audience responds.<\/p>\n<h3>Call us and speak to one of our PR specialists today: 1-800-713-7278<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>There are many different approaches to writing a press release. Some people prefer to work from an outline. Others prefer &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1862,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[138,850,851],"class_list":["post-1861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-how-to-write-a-press-release","tag-inverted-pyramid-approach-to-writing-a-press-release","tag-tips-to-writing-a-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Inverted Pyramid Approach to Writing a Press Release | Newswire<\/title>\n<meta name=\"description\" content=\"There are many different approaches to writing a press release. Some people prefer to work from an outline. Others prefer a template. Some press release\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Inverted Pyramid Approach to Writing a Press Release\" \/>\n<meta property=\"og:description\" content=\"There are many different approaches to writing a press release. Some people prefer to work from an outline. Others prefer a template. Some press release\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-15T15:29:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:44:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/02\/The-Inverted-Pyramid-Approach-To-Writing-A-Press-Release.png\" \/>\n\t<meta property=\"og:image:width\" content=\"717\" \/>\n\t<meta property=\"og:image:height\" content=\"652\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release\",\"url\":\"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release\",\"name\":\"The Inverted Pyramid Approach to Writing a Press Release | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/02\/The-Inverted-Pyramid-Approach-To-Writing-A-Press-Release.png\",\"datePublished\":\"2016-02-15T15:29:02+00:00\",\"dateModified\":\"2018-12-21T15:44:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"There are many different approaches to writing a press release. Some people prefer to work from an outline. Others prefer a template. Some press release\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/02\/The-Inverted-Pyramid-Approach-To-Writing-A-Press-Release.png\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/02\/The-Inverted-Pyramid-Approach-To-Writing-A-Press-Release.png\",\"width\":717,\"height\":652},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Inverted Pyramid Approach to Writing a Press Release\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Inverted Pyramid Approach to Writing a Press Release | Newswire","description":"There are many different approaches to writing a press release. Some people prefer to work from an outline. Others prefer a template. Some press release","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release","og_locale":"en_US","og_type":"article","og_title":"The Inverted Pyramid Approach to Writing a Press Release","og_description":"There are many different approaches to writing a press release. Some people prefer to work from an outline. Others prefer a template. Some press release","og_url":"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2016-02-15T15:29:02+00:00","article_modified_time":"2018-12-21T15:44:00+00:00","og_image":[{"width":717,"height":652,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/02\/The-Inverted-Pyramid-Approach-To-Writing-A-Press-Release.png","type":"image\/png"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release","url":"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release","name":"The Inverted Pyramid Approach to Writing a Press Release | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/02\/The-Inverted-Pyramid-Approach-To-Writing-A-Press-Release.png","datePublished":"2016-02-15T15:29:02+00:00","dateModified":"2018-12-21T15:44:00+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"There are many different approaches to writing a press release. Some people prefer to work from an outline. Others prefer a template. Some press release","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/02\/The-Inverted-Pyramid-Approach-To-Writing-A-Press-Release.png","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/02\/The-Inverted-Pyramid-Approach-To-Writing-A-Press-Release.png","width":717,"height":652},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/the-inverted-pyramid-approach-to-writing-a-press-release#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"The Inverted Pyramid Approach to Writing a Press Release"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/1861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=1861"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/1861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/1862"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=1861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=1861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=1861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}