{"id":1851,"date":"2016-02-05T21:03:41","date_gmt":"2016-02-05T21:03:41","guid":{"rendered":"http:\/\/www.newswire.com\/blog\/?p=1851"},"modified":"2018-12-21T10:44:00","modified_gmt":"2018-12-21T15:44:00","slug":"4-signs-you-should-be-spending-more-on-your-press-and-pr","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/4-signs-you-should-be-spending-more-on-your-press-and-pr","title":{"rendered":"4 Signs You Should Be Spending More On Your Press and PR"},"content":{"rendered":"<p>Press and public relations are often an integral part of a successful marketing strategy and plan. However, these tactics can often suffer for a variety of reasons. While some companies manage their own press and public relations, other organizations choose to outsource it. Regardless of how you approach it, there are some surefire signs that you should be spending more \u2013 whether that\u2019s time or money or both \u2013 on your press and public relations.<\/p>\n<p>&nbsp;<\/p>\n<p><center><\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ffffde; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h2>Download your FREE Guide: Ultimate Guide on How to Write a Killer Press Release<\/h2>\n<ul>\n<li>Learn how to create a compelling press release for greater success. Filled with details and tips, the guide will help you maximize your chances for media pick up and readership.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-write-a-press-release \" target=\"_blank\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p>&nbsp;<\/p>\n<p><\/center><strong>1. Your Expectations Aren\u2019t Clear and Organize<\/strong><\/p>\n<p>Do you know why each piece of press or public relations is being created? Do you have a goal for the content, and clear and quantifiable expectations? If you do not, and each press and PR tactic is being issued without clear goals, then you\u2019ll want to take a step back. Evaluate your goals and spend a bit more time, and perhaps money, on creating a solid plan.<\/p>\n<p><strong>2. Your News Isn\u2019t Really News<\/strong><\/p>\n<p>If the \u201cnews\u201d that you\u2019re sharing isn\u2019t making waves and grabbing attention then there\u2019s a very real chance that it\u2019s not news at all. There\u2019s also the potential that your competition is sharing similar news and they\u2019re doing it first. If this is happening to your company, consider either hiring a specialist or outsourcing your press and PR to a professional. In order for you to gain any traction with the media, you have to be publishing news \u2013 they have to have something to talk about.<\/p>\n<p><strong>3. You\u2019re Limited to the Press Release<\/strong><\/p>\n<p>While a press release is most certainly a critical component of a successful press and PR campaign, it\u2019s not your only available tactic. Most campaigns are successful when multiple channels and tactics are embraced and integrated. Blog, use social media, and make sure that you have the resources to create a complete PR campaign.<\/p>\n<p><strong>4. Your Goals are Unrealistic<\/strong><\/p>\n<p>Most companies don\u2019t go from an unknown to a household name overnight. It takes time. It takes a careful plan and timeline. For example, your PR team ideally wants to start with local news media and gradually expand to grab the attention of your state, and eventually national, media. You also want to reach across channels and gradually increase your approach. It takes consistent and quality efforts over time. A skilled press and PR specialist knows how to create a strategy that tackles your goals step by step.<\/p>\n<p>Finally, if you\u2019ve grown beyond your existing press release staff and are ready to take your strategy to the next level, it may be time to spend more money on your press and PR. This may mean hiring additional staff, working with a consultant or even outsourcing the entire department and hiring a service. Good press and PR can help you build a better company. It takes time, energy, money and a solid strategy to achieve your goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Press and public relations are often an integral part of a successful marketing strategy and plan. However, these tactics can &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1091,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[846,844,161,843,845],"class_list":["post-1851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-how-to-effectively-manage-your-press","tag-how-to-use-pr","tag-public-relations","tag-using-press-releases-for-your-marketing-efforts","tag-what-is-pr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Signs You Should Be Spending More On Your Press and PR | Newswire<\/title>\n<meta name=\"description\" content=\"Press and public relations are often an integral part of a successful marketing strategy and plan. However, these tactics can often suffer for a variety\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/4-signs-you-should-be-spending-more-on-your-press-and-pr\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Signs You Should Be Spending More On Your Press and PR\" \/>\n<meta property=\"og:description\" content=\"Press and public relations are often an integral part of a successful marketing strategy and plan. However, these tactics can often suffer for a variety\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/4-signs-you-should-be-spending-more-on-your-press-and-pr\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-05T21:03:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:44:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/10\/How-to-Align-Press-Releases-to-Your-Marketing-Funnel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/4-signs-you-should-be-spending-more-on-your-press-and-pr\",\"url\":\"https:\/\/www.newswire.com\/blog\/4-signs-you-should-be-spending-more-on-your-press-and-pr\",\"name\":\"4 Signs You Should Be Spending More On Your Press and PR | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/4-signs-you-should-be-spending-more-on-your-press-and-pr#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/4-signs-you-should-be-spending-more-on-your-press-and-pr#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/10\/How-to-Align-Press-Releases-to-Your-Marketing-Funnel.jpg\",\"datePublished\":\"2016-02-05T21:03:41+00:00\",\"dateModified\":\"2018-12-21T15:44:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Press and public relations are often an integral part of a successful marketing strategy and plan. 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