{"id":1847,"date":"2016-01-13T15:40:51","date_gmt":"2016-01-13T15:40:51","guid":{"rendered":"http:\/\/www.newswire.com\/blog\/?p=1847"},"modified":"2018-12-21T10:44:00","modified_gmt":"2018-12-21T15:44:00","slug":"3-ways-any-business-can-leverage-a-press-release","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release","title":{"rendered":"3 Ways Any Business Can Leverage a Press Release"},"content":{"rendered":"<p>Generally speaking, as a business owner you\u2019re either selling a product or you\u2019re selling a service. Businesses and service providers range from business consultants to accountants to virtual assistants. There is a wide range of possibilities, and thousands of different types of service providers. Yet they all have one thing in common \u2013 they can all leverage a press release. Let\u2019s take a look at how.<\/p>\n<p><center><\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ffffde; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h2>Download your FREE Guide: Ultimate Guide on How to Write a Killer Press Release<\/h2>\n<ul>\n<li>Learn how to create a compelling press release for greater success. Filled with details and tips, the guide will help you maximize your chances for media pick up and readership.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-write-a-press-release \" target=\"_blank\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p>&nbsp;<\/p>\n<p><\/center><strong>1. Case Studies<\/strong><\/p>\n<p>One of the best ways that a service provider can achieve credibility and authority, not to mention social proof, is to create case studies from their clients\u2019 successes. A case study is a brief document that describes the problem a specific client or customer was having, how they solved the problem, and what they\u2019re doing now.<br \/>\nThe \u201chow they solved the problem\u201d is where your services come in. The focus is, of course, on how your services saved the day. Case studies are solid stand alone documents and can do a great job of marketing your business. However, when combined with a press release that announces the case study, they can be even more powerful.<\/p>\n<p><strong>2. Lead Generation<\/strong><\/p>\n<p>Create an opt-in offer, one that goes above and beyond and provides a solution for your prospects. For example, if you\u2019re a social media consultant then you might create a video series on how to create a social media profile that can\u2019t be ignored. Use a press release to help you promote your opt-in offer. In the press release, include a link to your opt-in offer so you\u2019re not only promoting the offer, you\u2019re driving traffic directly to it. Press releases can be quite effective at helping you achieve your lead generation goals.<\/p>\n<p><strong>3. New Services or Promotions<\/strong><\/p>\n<p>Adding a service to your offerings? Write a press release to make the announcement. Combining services or creating a package promotion? Write a press release and make the announcement. For example, a virtual assistant might decide to add eBook editing to their service offerings. They can issue a release to announce the new service and talk about the increasing demand for eBooks to build business. Or they might partner with an eBook cover designer and offer a package promotion to have your eBook edited and a cover created for a discounted price.<\/p>\n<p>And of course a service provider can leverage the holidays, industry news, and recently released studies or research to issue a press release as well. There are numerous opportunities for any type of business to use a press release to market and grow their business. Whether you sell products or services doesn\u2019t make a difference. A well-written press release can be powerful tactic in your marketing strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generally speaking, as a business owner you\u2019re either selling a product or you\u2019re selling a service. Businesses and service providers &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1363,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1019],"tags":[184,31,172,220,139],"class_list":["post-1847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-brand-awareness-with-press-release","tag-effective-press-release","tag-press-release-marketing","tag-what-makes-a-good-press-release","tag-writing-a-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Ways Any Business Can Leverage a Press Release | Newswire<\/title>\n<meta name=\"description\" content=\"Generally speaking, as a business owner you\u2019re either selling a product or you\u2019re selling a service. Businesses and service providers range from business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways Any Business Can Leverage a Press Release\" \/>\n<meta property=\"og:description\" content=\"Generally speaking, as a business owner you\u2019re either selling a product or you\u2019re selling a service. Businesses and service providers range from business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-13T15:40:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:44:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/01\/Press-Release-Tips-for-Beginners.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release\",\"url\":\"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release\",\"name\":\"3 Ways Any Business Can Leverage a Press Release | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/01\/Press-Release-Tips-for-Beginners.jpg\",\"datePublished\":\"2016-01-13T15:40:51+00:00\",\"dateModified\":\"2018-12-21T15:44:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Generally speaking, as a business owner you\u2019re either selling a product or you\u2019re selling a service. Businesses and service providers range from business\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/01\/Press-Release-Tips-for-Beginners.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/01\/Press-Release-Tips-for-Beginners.jpg\",\"width\":1800,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Ways Any Business Can Leverage a Press Release\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 Ways Any Business Can Leverage a Press Release | Newswire","description":"Generally speaking, as a business owner you\u2019re either selling a product or you\u2019re selling a service. Businesses and service providers range from business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release","og_locale":"en_US","og_type":"article","og_title":"3 Ways Any Business Can Leverage a Press Release","og_description":"Generally speaking, as a business owner you\u2019re either selling a product or you\u2019re selling a service. Businesses and service providers range from business","og_url":"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2016-01-13T15:40:51+00:00","article_modified_time":"2018-12-21T15:44:00+00:00","og_image":[{"width":1800,"height":1200,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/01\/Press-Release-Tips-for-Beginners.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release","url":"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release","name":"3 Ways Any Business Can Leverage a Press Release | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/01\/Press-Release-Tips-for-Beginners.jpg","datePublished":"2016-01-13T15:40:51+00:00","dateModified":"2018-12-21T15:44:00+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Generally speaking, as a business owner you\u2019re either selling a product or you\u2019re selling a service. Businesses and service providers range from business","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/01\/Press-Release-Tips-for-Beginners.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/01\/Press-Release-Tips-for-Beginners.jpg","width":1800,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/3-ways-any-business-can-leverage-a-press-release#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"3 Ways Any Business Can Leverage a Press Release"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/1847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=1847"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/1847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/1363"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=1847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=1847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=1847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}