Want to take advantage of the press release, but not sure how to do it? It\u2019s true that a small business may feel that they have fewer opportunities to issue press releases. Let\u2019s take a look at a number of different ideas and opportunities to help freelancers, solo business owners, and small business owners issue a press release.<\/p>\n
1. Partnerships<\/strong><\/p>\n Anytime you partner with any company or entrepreneur, that\u2019s an opportunity to issue a press release. For example, you might offer copywriting services. Well, what if you partner with a social media manager and offer a combined package. Now you have two opportunities to issue a press release; the partnership and the new package offer.<\/p>\n 2. New Business Model<\/strong><\/p>\n As you grow your business and even when you\u2019re just starting out, you may add to your business model. For example, you might sell beauty products, adding a membership program that offers a discount and automatically ships on a monthly basis is a new business model and an opportunity to issue a press release.<\/p>\n 3. Recognition<\/strong><\/p>\n Did you recently receive an award or recognition? Issue a press release. Anytime your company receives any type of endorsement, that\u2019s an opportunity to leverage the social proof and grow your company.<\/p>\n 4. Sales and Special Promotions<\/strong><\/p>\n Take a look at your sale plan for the year. What sales or special promotions do you have planned? What promotions can you put together to create a new product or service? Issue a press release for each one you launch.<\/p>\n 5. Products and Services<\/strong><\/p>\n Any new product, service, or promotion is an ideal opportunity to issue a press release. Your customers and prospects will want to know. Keep in mind that the media will want to know why your products or services offer value, so structure your release to focus on the news. How does your product, service, or promotion help people?<\/p>\n 6. Events<\/strong><\/p>\n Charity events, online events, and offline events are all news. For example, are you teaching a free class at your local community college? Are you sponsoring a team in a local sporting event? Are you conducting your own fundraiser for a cause that\u2019s near and dear to your heart? Or what about a webinar that you\u2019re hosting next month?<\/p>\n 7. Changes to Your Business<\/strong><\/p>\n Upgrade your website? Add new features to your mobile app? Change your newsletter delivery schedule or hire a new staff member? Changes to your business can often be newsworthy. The key is to determine the impact to your audience and find an angle that the media will care about.<\/p>\n This list is by no means exhaustive. However, it\u2019s a good start and can help you begin brainstorming. Add press releases to your marketing strategy and enjoy the benefits of this powerful tool.<\/p>\n