{"id":1820,"date":"2015-12-24T08:52:43","date_gmt":"2015-12-24T08:52:43","guid":{"rendered":"http:\/\/www.newswire.com\/blog\/?p=1820"},"modified":"2018-12-21T10:44:01","modified_gmt":"2018-12-21T15:44:01","slug":"5-questions-to-ask-when-creating-your-media-list","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/5-questions-to-ask-when-creating-your-media-list","title":{"rendered":"5 Questions to Ask When Creating Your Media List"},"content":{"rendered":"

A good media list is an up-to-date list of media representatives that you intend to pitch to. They may be journalists, social media influencers, bloggers, podcasters or television media representatives. There are a number of channels and outlets to look at, and there\u2019s a very good chance that you\u2019ll have a lengthy list. As you create your media list, answer the following questions.<\/p>\n

    \n
  1. Who Should Be On Your List?<\/strong><\/li>\n<\/ol>\n

    Before you begin creating your list, stop and think about who should be on it. What media representatives are you aware of right now that you\u2019d like to connect with? What outlets or channels do you want to be represented in? For example, if you make weightlifting gloves then you might want to connect with strength training podcasters and to have a story in Muscle & Fitness<\/em> magazine. You don\u2019t have to have specific contact information yet. That\u2019s a later step. Right now, ask yourself who should be on your list and start adding names.<\/p>\n

      \n
    1. Why Are They On Your List?<\/strong><\/li>\n<\/ol>\n

      As you\u2019re adding names and outlets to your list, ask yourself why they\u2019re on your list. In fact, consider writing a quick sentence next to each name that identifies their purpose. For example, if you have a jewelry making business then you might want to be covered by a fashion blogger or a stylist because they can connect their customers and followers to your products. You\u2019ll increase brand awareness. It\u2019s not enough to have names on your list; they need a purpose.<\/p>\n

        \n
      1. What Do You Want To Accomplish?<\/strong><\/li>\n<\/ol>\n

        What are your goals? What can this person on your list help you accomplish? It\u2019s important to have a specific goal in mind before you pitch to them. Your goal will also help you research the representative appropriately. For example, if your goal is brand awareness and you\u2019re pitching to a podcaster, you might want to make sure that their audience is large enough to help you attain your goals and that their audience is aligned with yours.<\/p>\n

          \n
        1. What Do You Have To Offer Them? Why Do They Care?<\/strong><\/li>\n<\/ol>\n

          This is key. Anyone you pitch to is going to want to know what\u2019s in it for them. How will your news, your idea, or your proposal fit into their needs? It\u2019s imperative that you have an answer to this question before you pitch. If you\u2019re pitching to a journalist, for example, then you\u2019ll want to make sure that your news is information that impacts their readers, and is news that they haven\u2019t already covered.<\/p>\n

            \n
          1. What Do They Need From Me?<\/strong><\/li>\n<\/ol>\n

            Finally, consider what they need from you to take the next step with your pitch. Do they need videos, case studies, and photos? Do they need data and research? Make sure that you have everything lined up to take the next step. These materials can be part of your pitch or they can be included in your follow-up.<\/p>\n

            Pitching to the media is a strategic process. Make sure that you start with a good list and clear information. Answering these five questions will get you organized and ready to start pitching.<\/p>\n","protected":false},"excerpt":{"rendered":"

            A good media list is an up-to-date list of media representatives that you intend to pitch to. They may be …<\/p>\n","protected":false},"author":3,"featured_media":1821,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[568,814,815],"class_list":["post-1820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-building-a-brand-with-the-press-and-media","tag-how-to-create-a-media-list","tag-targeted-media-list"],"acf":[],"yoast_head":"\n5 Questions to Ask When Creating Your Media List | Newswire<\/title>\n<meta name=\"description\" content=\"A good media list is an up-to-date list of media representatives that you intend to pitch to. 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