

{"id":1808,"date":"2015-12-21T09:18:51","date_gmt":"2015-12-21T09:18:51","guid":{"rendered":"http:\/\/www.newswire.com\/blog\/?p=1808"},"modified":"2018-12-21T10:44:01","modified_gmt":"2018-12-21T15:44:01","slug":"how-to-use-linkedin-to-become-a-media-source","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-become-a-media-source","title":{"rendered":"How to Use LinkedIn to Become a Media Source"},"content":{"rendered":"<p>One of the best ways to build relationships with the media is to become a source. When you can add value and help them do their job, they will begin to remember you and perhaps reciprocate. It\u2019s like any relationship; you often begin by being helpful and a relationship grows. With the media there are a handful of opportunities to become helpful. You can join HARO or other similar websites. You can also leverage the social media site LinkedIn to become a media source.<\/p>\n<p><strong>What is LinkedIn?<\/strong><\/p>\n<p>Real quick, if you\u2019re not familiar with LinkedIn, it\u2019s a social networking site for professionals. It was founded in December 2002 and launched on May 5, 2003. It is used for professionals in any industry to connect, refer, and support one another.<\/p>\n<p>It\u2019s a great place to find a job, market your business if you\u2019re a service provider, and to boost your authority and credibility in your niche. It\u2019s the world\u2019s largest professional network, with 300 million members in over 200 countries and territories around the globe.<\/p>\n<p>Why use LinkedIn to become a media source? Media representatives are professionals. They use the site to network in their own niche. They also use it to identify people they can use for resources and research. This is where you come in. If you\u2019re active on LinkedIn, you can become the voice of your industry and thus build relationships with the media.<\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ffffde; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h2>Download your FREE Guide: How to Send a Press Release via Email<\/h2>\n<ul>\n<li>Learn how to set up your pitch campaign for greater success. Filled with details and tips, the guide will help you maximize your chances for media pick up.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-send-press-releases-via-email\" target=\"_blank\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p><strong>The First Step<\/strong><\/p>\n<p>The first step to leveraging LinkedIn to become a media source is to become a member. It\u2019s free to join. Once you\u2019ve joined, you\u2019ll want to take your time and create a professional profile. Keep in mind that you\u2019re not only representing yourself to your peers, you\u2019re also representing yourself to the media. Think about what makes your skills, knowledge, and experience unique.<\/p>\n<p><strong>Get Involved<\/strong><\/p>\n<p>The next step is to get involved on LinkedIn. Begin joining groups, publishing content, and providing value to those in your industry. Share valuable content and insight that positions you not only as a problem solver, but also someone who is willing to share your knowledge and experience. Build your own credibility and authority.<\/p>\n<p><strong>Build Your Network<\/strong><\/p>\n<p>In addition to connecting to people that you know, start connecting with media representatives in your industry. Join groups that they\u2019re part of. Comment on posts that they share. Start building a relationship with key media representatives by providing value. If they ask questions, provide answers.<\/p>\n<p>As your relationships with media representatives grow, and you become a trusted source, you can then consider pitching story ideas and concepts to them. You\u2019ll be able to grow your business with your media outreach and relationship campaigns, and LinkedIn is a great place to start.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the best ways to build relationships with the media is to become a source. When you can add &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1395,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[818,817,819],"class_list":["post-1808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-connecting-on-linkedin","tag-linkedin-authority","tag-media-on-linkedin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use LinkedIn to Become a Media Source | Newswire<\/title>\n<meta name=\"description\" content=\"One of the best ways to build relationships with the media is to become a source. When you can add value and help them do their job, they will begin to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-use-linkedin-to-become-a-media-source\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use LinkedIn to Become a Media Source\" \/>\n<meta property=\"og:description\" content=\"One of the best ways to build relationships with the media is to become a source. 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