{"id":1806,"date":"2015-12-18T15:18:39","date_gmt":"2015-12-18T15:18:39","guid":{"rendered":"http:\/\/www.newswire.com\/blog\/?p=1806"},"modified":"2018-12-21T10:44:01","modified_gmt":"2018-12-21T15:44:01","slug":"how-to-create-a-great-media-list","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-create-a-great-media-list","title":{"rendered":"How to Create a Great Media List"},"content":{"rendered":"<p>After you\u2019ve established your goals for media outreach and your press and publicity campaigns, the next step is to begin building your media list. This is a process that is ongoing. Your list will continue to evolve as new media representatives come onto the scene and others drop away. Additionally, as your goals change and your media relationships take off, your list will evolve. But we have to start somewhere, so let\u2019s begin with creating your media list.<\/p>\n<p><strong>Brainstorm<\/strong><\/p>\n<p>The first step is to simply sit down at your desk and make a list. Brainstorm the people and channels you\u2019d like to be connected to. Who in the media, and we\u2019re talking about both online and offline, that you want to connect with? Who can help you achieve your PR and marketing goals? Also on that list, make a note of podcasts, blogs, magazines, newsletters, television news shows, newspapers and other periodicals that you\u2019d like to be represented in.<\/p>\n<p><strong>Research<\/strong><\/p>\n<p>This is the most time-consuming part of the process. You want to begin gathering the nitty gritty details about the media representatives on your list. And if you don\u2019t have a contact person yet, then you\u2019ll start there. For example, if you would like to be covered in <em>Crain\u2019s<\/em> then you\u2019d start looking for the person or people who cover your industry for <em>Crain\u2019s<\/em>.<\/p>\n<p><strong>Answer the following questions:<\/strong><\/p>\n<ul>\n<li>Name (correct spelling)<\/li>\n<li>Contact information<\/li>\n<li>What did they publish in the past three months?<\/li>\n<li>What types of stories do they prefer to cover?<\/li>\n<li>What information are they looking for?<\/li>\n<\/ul>\n<p><strong>Quick note \u2013<\/strong> You can buy media lists. Before you do this, make sure that the list has been recently updated, that it contains the information that you need, and that they contain the type of outlets or channels that are relevant to you. <span style=\"text-decoration: underline;\">Did you know that Newswire.com offers access to <\/span>an hundreds of targeted<span style=\"text-decoration: underline;\"> contacts? Join today to try it out!<\/span><\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ffffde; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h2>Download your FREE Guide: How to Send a Press Release via Email<\/h2>\n<ul>\n<li>Learn how to set up your pitch campaign for greater success. Filled with details and tips, the guide will help you maximize your chances for media pick up.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-send-press-releases-via-email\" target=\"_blank\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p>As you begin the research process, some names will be removed from your list and others may be added. This is a working document. It will continue to change over time. It\u2019s a great idea to review your list every quarter to make sure it\u2019s up to date.<\/p>\n<p>One last bit of advice\u2026 as you\u2019re gathering the contact information for your media list, see if you can get a hold of the editorial calendar for that person or that outlet. Then you can see what they\u2019re publishing and when. It can help you create a pitch that not coincidentally fits right into their content plans.<\/p>\n<p>Your media list is the final step before you begin your outreach campaign. Learn as much as you can about each person on your list so you can create a pitch that\u2019s personalized to them and their needs. You\u2019ll have better results and it\u2019ll make all of your time and energy worth the effort.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After you\u2019ve established your goals for media outreach and your press and publicity campaigns, the next step is to begin &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1198,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[693,814,816,815],"class_list":["post-1806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-connecting-with-media","tag-how-to-create-a-media-list","tag-media-list","tag-targeted-media-list"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Great Media List | Newswire<\/title>\n<meta name=\"description\" content=\"After you\u2019ve established your goals for media outreach and your press and publicity campaigns, the next step is to begin building your media list. This is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-create-a-great-media-list\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Great Media List\" \/>\n<meta property=\"og:description\" content=\"After you\u2019ve established your goals for media outreach and your press and publicity campaigns, the next step is to begin building your media list. 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