{"id":1788,"date":"2015-11-25T09:01:59","date_gmt":"2015-11-25T09:01:59","guid":{"rendered":"http:\/\/www.newswire.com\/blog\/?p=1788"},"modified":"2018-12-21T10:44:01","modified_gmt":"2018-12-21T15:44:01","slug":"media-outreach-best-practices","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/media-outreach-best-practices","title":{"rendered":"Media Outreach Best Practices"},"content":{"rendered":"<p>Media outreach is the art and skill of pitching an idea, a news story, or an action step to someone else. In most cases the person you\u2019re pitching to is a media representative. However, it\u2019s also fair to say that the definition of a media representative has changed over the past decade. We\u2019re now no longer limited to newspaper journalists or television news programs. Now you have social media influencers, industry bloggers, podcasters and many other resources available to you. The \u201cmedia\u201d can include a wide variety of channels. This variety means that you have more opportunities to pitch. It also means more competition. That\u2019s why it\u2019s a good idea to understand the best practices as they relate to media outreach.<\/p>\n<p><center><\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ffffde; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h2>Download your FREE Guide: How to Send a Press Release via Email<\/h2>\n<ul>\n<li>Learn how to set up your pitch campaign for greater success. Filled with details and tips, the guide will help you maximize your chances for media pick up.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-send-press-releases-via-email\" target=\"_blank\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p><\/center><\/p>\n<p><strong>1. Identify Your Goals<\/strong><\/p>\n<p>Don\u2019t start randomly pitching to people without a clear understanding of what you\u2019re trying to achieve. Take a look at your sales and marketing goals. Explore your business goals. Now, using those objectives, determine what you can reasonably accomplish through media outreach. Your goals, for example, might be simply to drive traffic to your opt-in page. They might be to increase engagement or to build brand awareness. Goals first \u2013 pitching comes later.<\/p>\n<p><strong>2. Research, Research, Research<\/strong><\/p>\n<p>Your pitch needs to be specific to the person that you\u2019re pitching too. And the person you\u2019re pitching to needs to reflect your goals. Research the possibilities. Who can you pitch to? Then research each person individually. Why would they care about your company? What do you have to offer them? Know the answer to these questions before you pitch.<\/p>\n<p><strong>3. Perfect Your Pitch<\/strong><\/p>\n<p>Before you pitch, make sure that you take great care in preparing it. In most cases, pitches are delivered via email. That gives you complete control over the message. Make sure that you\u2019re identifying the reason for the communication, what the person has to gain, and what you\u2019re pitching. Don\u2019t be long-winded. Keep it short, simple, and to the point. However, also be professional.<\/p>\n<p><strong>4. Be Ready for Them<\/strong><\/p>\n<p>Imagine that you pitch to a social media influencer and they decide that they are interested. They click on the website link you provide and once they\u2019re at your site, they can\u2019t find anything they\u2019re looking for. Make sure that you\u2019re completely prepared for the pitch. That means having a strong brand, a professional website, and photos and images that can be used online. Videos, reports, and supplemental information can and should all be made available to the person you\u2019re pitching to.<\/p>\n<p>Finally, follow up. If you say that you\u2019re going to follow up with them in a week, then by all means do so. Sometimes it can take a few tries before a pitch hits home and you get positive results. It\u2019s part of the process. Make these best practices part of your media outreach system and you\u2019ll get the results you\u2019re seeking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media outreach is the art and skill of pitching an idea, a news story, or an action step to someone &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1392,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[718,282,810,811,812],"class_list":["post-1788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-optimization-2","tag-how-to-pitch-to-a-journalist","tag-how-to-pitch-to-media","tag-how-to-send-a-perfect-pitch","tag-pitching-to-media-guide","tag-sending-an-email-pitch"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Outreach Best Practices | Newswire<\/title>\n<meta name=\"description\" content=\"Media outreach is the art and skill of pitching an idea, a news story, or an action step to someone else. In most cases the person you\u2019re pitching to is a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/media-outreach-best-practices\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Outreach Best Practices\" \/>\n<meta property=\"og:description\" content=\"Media outreach is the art and skill of pitching an idea, a news story, or an action step to someone else. In most cases the person you\u2019re pitching to is a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/media-outreach-best-practices\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-25T09:01:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:44:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/02\/How-to-Use-Email-Marketing-To-Support-Your-Press-Release-Marketing-Efforts.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/media-outreach-best-practices\",\"url\":\"https:\/\/www.newswire.com\/blog\/media-outreach-best-practices\",\"name\":\"Media Outreach Best Practices | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/media-outreach-best-practices#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/media-outreach-best-practices#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/02\/How-to-Use-Email-Marketing-To-Support-Your-Press-Release-Marketing-Efforts.jpg\",\"datePublished\":\"2015-11-25T09:01:59+00:00\",\"dateModified\":\"2018-12-21T15:44:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Media outreach is the art and skill of pitching an idea, a news story, or an action step to someone else. 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