{"id":1776,"date":"2015-11-20T19:07:11","date_gmt":"2015-11-20T19:07:11","guid":{"rendered":"http:\/\/www.newswire.com\/blog\/?p=1776"},"modified":"2018-12-21T10:44:01","modified_gmt":"2018-12-21T15:44:01","slug":"the-difference-between-media-outreach-and-media-relations","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/the-difference-between-media-outreach-and-media-relations","title":{"rendered":"The Difference Between Media Outreach and Media Relations"},"content":{"rendered":"<p>Media connections can make a big difference in the success of your company. From a mention on a <a href=\"http:\/\/www.newswire.com\/blog\/how-to-find-journalists-and-media-reps-to-pitch-to\">media influencer\u2019s social media page <\/a>to a full story in an industry periodical or newspaper, media connections can help grow your business. Awareness, sales, traffic, and conversions can all be dramatically impacted simply from having the media talk about your business \u2013 on any level.<\/p>\n<p>Now imagine how much easier it might be to get the attention of the media if you have a prior relationship with them. This is the concept behind media outreach and media relations. Imagine that you\u2019re friends with Oprah Winfrey.<\/p>\n<p>You pitch her a good story about your business and she\u2019s more likely to talk about you on her show or mention you on her social media pages than she would a total stranger. And if Oprah talks about your business then you\u2019re going to see skyrocketing visits, sales, and engagement.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ffffde; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h2>Download your FREE Guide: How to Send an Press Release via Email<\/h2>\n<ul>\n<li>Learn how to set up your pitch campaign for greater success. Filled with details and tips, the guide will help you maximize your chances for media pick up.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-send-press-releases-via-email\" target=\"_blank\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p>&nbsp;<\/p>\n<p>However you can\u2019t just go out and make friends with key influencers. You have to introduce yourself first. That is the difference between outreach and relations. Let\u2019s take a look at the two in a bit more depth.<\/p>\n<p><strong>Media Outreach<\/strong><\/p>\n<p>Media outreach is the process of pitching. Pitching is what happens when you say to someone, \u201chey, I have a story idea that you might be interested in.\u201d You can pitch anything from a press release news story to a potential partnership. The keyword is \u201cpitch.\u201d And the key to a good pitch is to know who you\u2019re talking to. You don\u2019t want to go to a sports journalist and pitch an idea for your jewelry business.<br \/>\nIt wouldn\u2019t make sense, and it wouldn\u2019t be a good way to start a relationship. Media outreach begins by identifying your goals and then researching the big players in the industry who might be interested in helping you. It\u2019s about knowing their audience and their goals and putting yourself in a position to help them out. For example, you might pitch your new fitness coaching business to a local media show that covers new businesses.<\/p>\n<p><strong> Media Relations<\/strong><\/p>\n<p>Media relations is the next phase of the process. It\u2019s the relationship-building process. It should be said that relationship building can occur without a pitch.<\/p>\n<p>You can follow key influencers and media representatives on social media and become a valuable resource. Media relations is about working together to help one another out, and you can be the first person to help and provide value. And of course your first step to a relationship can be the pitch and how you manage the process and the follow-up.<\/p>\n<p>Both media relations and media outreach are necessary to create and support a successful press and publicity strategy. Start looking at your outreach goals and begin identifying the people you want to connect with.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media connections can make a big difference in the success of your company. From a mention on a media influencer\u2019s &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[716,717,587,800],"class_list":["post-1776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-how-to-pitch-a-journalist","tag-how-to-pitch-a-press-release","tag-how-to-send-an-email-pitch","tag-media-outreach"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Difference Between Media Outreach and Media Relations | Newswire<\/title>\n<meta name=\"description\" content=\"Media connections can make a big difference in the success of your company. From a mention on a media influencer\u2019s social media page to a full story in an\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/the-difference-between-media-outreach-and-media-relations\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Difference Between Media Outreach and Media Relations\" \/>\n<meta property=\"og:description\" content=\"Media connections can make a big difference in the success of your company. From a mention on a media influencer\u2019s social media page to a full story in an\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/the-difference-between-media-outreach-and-media-relations\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-20T19:07:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:44:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/01\/How-to-Partner-With-the-Media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1658\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/the-difference-between-media-outreach-and-media-relations\",\"url\":\"https:\/\/www.newswire.com\/blog\/the-difference-between-media-outreach-and-media-relations\",\"name\":\"The Difference Between Media Outreach and Media Relations | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-difference-between-media-outreach-and-media-relations#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-difference-between-media-outreach-and-media-relations#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/01\/How-to-Partner-With-the-Media.jpg\",\"datePublished\":\"2015-11-20T19:07:11+00:00\",\"dateModified\":\"2018-12-21T15:44:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Media connections can make a big difference in the success of your company. 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