{"id":1769,"date":"2015-10-27T14:08:34","date_gmt":"2015-10-27T14:08:34","guid":{"rendered":"http:\/\/www.newswire.com\/blog\/?p=1769"},"modified":"2018-12-21T10:44:01","modified_gmt":"2018-12-21T15:44:01","slug":"why-media-outreach-is-one-of-the-most-important-things-you-can-do","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/why-media-outreach-is-one-of-the-most-important-things-you-can-do","title":{"rendered":"Why Media Outreach Is One Of The Most Important Things You Can Do"},"content":{"rendered":"<p>Media outreach is one of  <A style='color: inherit !important;' TITLE='Cambodia' href='http:\/\/www.meritmyweb.net' >the most<\/A>  important steps a business can take to support their press and public relations strategy. Media outreach is often confused with media relations. They\u2019re different. Outreach is the process of pitching to the press. It\u2019s not something that you want to \u201cwing,\u201d but rather a tactic that requires careful thought, consideration, and a strategy. Let\u2019s talk about why media outreach is so important and discuss the process of creating a strategy.<\/p>\n<p><strong>Influencers Make Life Easier<\/strong><\/p>\n<p>Pitching to the right people, media influencers for example, can make your press and PR tactics significantly more successful. If you\u2019re able to connect with and effectively pitch to an influencer, your story can take on a much larger scope. It can grow quickly to reach your audience not only around your state, but across the country and perhaps even globally as well. Identify the key influencers in your industry. Who writes about, talks about, and generates news about your industry? Who would you love to pitch a story to?<\/p>\n<p><strong>Partnerships and Promotions<\/strong><\/p>\n<p>Pitching isn\u2019t just about asking a journalist to pick up a story about your organization. Pitching goals and outreach objectives can also include pitching for a guest appearance on a show, podcast, or online event. You can pitch for representation where you\u2019re present, or for a mention of your company during the show. The end goal can range from building your email list driving traffic with a link, exposure, or a combination of things.<\/p>\n<div style=\"padding: 15px; margin-bottom: 15px; background: #ffffde; border: 1px solid #ddd; width: 85%;\" align=\"center\">\n<h3>Download your FREE Guide: How to Send an Press Release via Email<\/h3>\n<ul>\n<li>Learn how to set up your pitch campaign for greater success. Filled with details and tips, the guide will help you maximize your chances for media pick up.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-send-press-releases-via-email\" target=\"_blank\">Click here to access your Guide<\/a><\/h3>\n<\/div>\n<p><strong>Lasting Relationships<\/strong><\/p>\n<p>While media outreach and media relations are two different things, media outreach can and does support relationship building. When you pitch appropriately and skillfully, it\u2019s the first step to a potential business relationship. It\u2019s more effective to have a reliable partnership with someone. In this situation you can share resources and information. Relationships can vary from simple link sharing to mentions and shares on social media.<\/p>\n<p>Media outreach is the first step to a solid press and publicity strategy. It begins by setting goals for your press and public relations. You want to then identify the people in your industry who you want to target and pitch to. Keep in mind that you may be pitching different stories and opportunities to different people.<\/p>\n<p>For example, you might pitch to a social media influencer and a journalist at your state newspaper for different reasons. Once you\u2019ve done your research and started making your list, then the real outreach process begins. Media outreach can take time and a bit of patience.\u00a0 Build a solid strategy before you begin. Know what you want to achieve and what\u2019s in it for the person you\u2019re pitching to.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media outreach is one of the most important steps a business can take to support their press and public relations &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1400,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[798,799,197,797],"class_list":["post-1769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-optimization-2","tag-emailing-a-journalist","tag-how-to-email-your-pitch","tag-how-to-email-your-press-release","tag-how-to-send-a-press-release-to-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Media Outreach Is One Of The Most Important Things You Can Do | Newswire<\/title>\n<meta name=\"description\" content=\"Media outreach is one of the most important steps a business can take to support their press and public relations strategy. Media outreach is often\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/why-media-outreach-is-one-of-the-most-important-things-you-can-do\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Media Outreach Is One Of The Most Important Things You Can Do\" \/>\n<meta property=\"og:description\" content=\"Media outreach is one of the most important steps a business can take to support their press and public relations strategy. Media outreach is often\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/why-media-outreach-is-one-of-the-most-important-things-you-can-do\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-27T14:08:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:44:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/02\/Tips-for-Creating-Your-Email-Pitch-Campaign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1794\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/why-media-outreach-is-one-of-the-most-important-things-you-can-do\",\"url\":\"https:\/\/www.newswire.com\/blog\/why-media-outreach-is-one-of-the-most-important-things-you-can-do\",\"name\":\"Why Media Outreach Is One Of The Most Important Things You Can Do | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/why-media-outreach-is-one-of-the-most-important-things-you-can-do#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/why-media-outreach-is-one-of-the-most-important-things-you-can-do#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2015\/02\/Tips-for-Creating-Your-Email-Pitch-Campaign.jpg\",\"datePublished\":\"2015-10-27T14:08:34+00:00\",\"dateModified\":\"2018-12-21T15:44:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Media outreach is one of the most important steps a business can take to support their press and public relations strategy. 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