There is a chance, just a chance, that your organization may face bad news from time to time. For example, you might lose a favorite employee to your competition. You might have to recall or cancel a product or service. You might even suffer a loss one quarter. And the news usually reaches your audience\u2019s ears quickly and well before you feel ready to share.<\/p>\n
Yet, in many instances bad news is an opportunity. You can leverage the power of a press release to turn bad news into good news. Let\u2019s take a look at a few tips and tactics to successfully accomplish this goal.<\/p>\n
#1 Be Honest<\/strong><\/p>\n It\u2019s never a good idea to try to hide or cover up bad news. Chances are good that people already know, and if they don\u2019t know, they\u2019ll soon find out. If you have bad news, make sure that you\u2019re up front about it. You don\u2019t have to go into all of the details, and probably shouldn\u2019t, but don\u2019t hide it. It makes people suspicious \u2013 and we don\u2019t buy from companies we don\u2019t trust.<\/p>\n #2 Look For, and Identify, the Silver Lining<\/strong><\/p>\n Here\u2019s the crux of turning bad news into good news\u2026 look for the silver lining. For example, if you\u2019re discontinuing a product, then that\u2019s bad news for many people who might adore that product. However, the silver lining might be that you have to get rid of your inventory and you\u2019re having a sale. Most people will focus on the benefit and value to them, and that is the sale. If you\u2019re losing a beloved employee to the competition, the good news may be who you replace them with and the systems you implement to make your company stronger. There\u2019s almost always an upside. Make sure that your press release focuses on that positive information.<\/p>\n #3 Look to the Future<\/strong><\/p>\n Be a forward-thinking company and communicate that vision with your audience. Sure, times might not be great right now, but they\u2019re going to get better. Tell your audience about the changes that you\u2019re making to ensure that whatever bad news you\u2019re dealing with doesn\u2019t happen again. Talk about how you\u2019re becoming a better company because of the mistake or misfortune.<\/p>\n Press releases are about news. They have to be newsworthy in order to gain any leverage with the media. Use this tool to shift the perception about your company and turn bad news into good. Issue a press release that addresses the bad news. Follow it up with a press release that discusses the changes you\u2019re making. And always look for an opportunity to provide value to your audience. Even in the face of adversity, offering value and benefit to your audience will help them stay positive and confident in your company.<\/p>\n","protected":false},"excerpt":{"rendered":" There is a chance, just a chance, that your organization may face bad news from time to time. For example, …<\/p>\n","protected":false},"author":3,"featured_media":1429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[793,791,790,792,794],"class_list":["post-1749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-bad-press","tag-crisis-management-with-press-release","tag-good-new-s-and-bad-news","tag-issuing-a-press-release-during-a-crisis","tag-managing-press"],"acf":[],"yoast_head":"\n