One of the most common goals for a press release marketing campaign and strategy is to gain media attention. After all, there\u2019s really not much that\u2019s better for boosting awareness, sales, and credibility than to have your business covered by the media. It can take you from a virtual unknown to a household name.<\/p>\n
Press releases are a great way to reach the media for a number of reasons. It\u2019s a unique document that succinctly presents information to the media in a way that they prefer. With press release distribution your release reaches thousands of journalists and media outlets.<\/p>\n
That being said, it can be difficult to connect with the media. If you find that your press releases aren\u2019t gaining the traction you\u2019d hoped, it may be because the media isn\u2019t taking your press release seriously. There are a few aspects of your release that can cause this.<\/p>\n
#1 No News<\/strong><\/p>\n Most often, the reason your press release isn\u2019t getting any respect from the media is because it isn\u2019t news. What is \u201cnews?\u201d It\u2019s factual information that has an impact on people\u2019s lives. This is where many companies make a mistake with their press release.<\/p>\n For example, ABC Company releases a new product and issues a press release that announces the new product. A new product isn\u2019t news. Yet, how the product solves a problem for the users is news, especially if this is a common problem or one that hasn\u2019t been effectively solved before. Keep in mind that the media has an audience of readers and they have to care about what the journalist has to say.<\/p>\n #2 It\u2019s Too Long<\/strong><\/p>\n Reporters have fast paced lives, deadlines, and short attention spans. Make sure that your press release doesn\u2019t overwhelm them before they even read the first paragraph. If it\u2019s more than one page and it\u2019s dense with content with little to no white space on the page, then they may not read it. Use formatting like lists and subheadings to make the page easy to read.<\/p>\n #3 You Don\u2019t Get To The Point<\/strong><\/p>\n With a sales page, a blog post, or even an email message you can afford to tease. You can tell stories and slowly pull a reader into your content. With a press release it is absolutely imperative that you get to the point in the first paragraph. You have to answer the 5W\u2019s, which are; who, what, where, when and why. If you don\u2019t answer those questions for the media right away, they won\u2019t take a second glance at your release.<\/p>\n If you want the media to take your press releases seriously, you have to remember why they read them. They\u2019re looking for story ideas to write about. That means taking time to look at your release from a reporter\u2019s point of view.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" One of the most common goals for a press release marketing campaign and strategy is to gain media attention. After …<\/p>\n","protected":false},"author":3,"featured_media":994,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[779,132,780],"class_list":["post-1739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-how-to-write-a-press-release-that-media-will-love","tag-media-outreach-tips","tag-press-releases-journalists-are-looking-for"],"acf":[],"yoast_head":"\n