Mistakes happen, and most of them are completely forgivable, even in the tough world of press and public relations. However, there are some press release mistakes that can be difficult to overcome. These mistakes just shouldn\u2019t be made, and the good news is that with a little attention and awareness, you\u2019ll never make them.<\/p>\n
#1 Worst Press Release Mistake\u2026 No Contact Information<\/strong><\/p>\n Imagine giving your biggest lead a business card without any contact information on it. How would they get a hold of you? What would they do with the card? Well, without any contact information that card is going to hit the garbage can \u2013 and that\u2019s exactly what will happen to your press release.<\/p>\n The goal of a press release can vary. You might want to generate media attention. You might want to drive traffic, increase awareness, or generate leads. None of this can be accomplished without contact information in your press release. So where do you put that information? It\u2019s commonly placed at the end of the release, in the biography or \u201cabout\u201d section. More important than where you put it is that you don\u2019t forget to include it.<\/p>\n #2 Worst Press Release Mistake\u2026 No News<\/strong><\/p>\n ABC Company just hired a sales manager. Okay, who cares? Unless the sales manager has a big name behind them, it\u2019s not news. ABC Company just launched a new product? Okay, that\u2019s news. More importantly, what is the product, what does it do and why does it matter? So many companies publish press releases that are little more than sales pages or memos. With a little creativity and the right approach, you can find newsworthy stories within your company. These press releases will have better results and will deliver a stronger return on investment.<\/p>\n