{"id":1727,"date":"2015-09-24T08:54:53","date_gmt":"2015-09-24T08:54:53","guid":{"rendered":"http:\/\/www.newswire.com\/blog\/?p=1727"},"modified":"2018-12-21T10:44:02","modified_gmt":"2018-12-21T15:44:02","slug":"tips-to-prepare-your-pitch-to-the-media","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/tips-to-prepare-your-pitch-to-the-media","title":{"rendered":"Tips To Prepare Your Pitch to the Media"},"content":{"rendered":"

Pitching to the media makes people nervous. There\u2019s a lot on the line, right? You want to make a good impression. You also, almost desperately, want them to pick up your story and cover it. (A media pitch is simply a brief email that you send to a reporter to get them interested in doing a story on your company). A lot can go into a pitch. You can spend a significant amount of time, energy, and money. The following tips will help you prepare your pitch to the media and get the results you want.<\/span><\/p>\n

#1 It\u2019s About Relationships<\/span><\/strong><\/p>\n

As you write your pitch, remember that you\u2019re speaking to another professional who you\u2019ve never met before. That means you want to be professional and respectful. It\u2019s also good to remember that it\u2019s okay if you don\u2019t connect with a media representative the first time. Relationships can take time to build. Have the right attitude going into it.\u00a0<\/span><\/p>\n

#2 Respect Their Time<\/span><\/strong><\/p>\n

It\u2019s important to get right to the point in your pitch. Of course you want to address who you are and why you\u2019re reaching out to them. Then you want to get to the meat of your pitch, and that is your story. Long-winded pitches often aren\u2019t read. Keep it short and simple.<\/span><\/p>\n

#3 Next Steps<\/span><\/strong><\/p>\n

Provide the media representative with a way to get in touch with you and include a call to action. For example, \u201cI appreciate your time and consideration.\u00a0 If you\u2019re interested in learning more, please email Your Name at email@address.com or call me at 123-456-7890.\u201d<\/span><\/p>\n

#4 Give Them More<\/span><\/strong><\/p>\n

Give the media an opportunity to learn more. You can accomplish this by including a link to your media page or to a private page where you provide access to videos, case studies and other supplemental information. Here\u2019s an example of what that might look like. \u201cPlease visit LINK for more information and I would be happy to send you a sample so you can experience this great product for yourself.\u201d\u00a0<\/span><\/p>\n

#5 Follow Up<\/span><\/strong><\/p>\n

Let your media representative know that you\u2019re going to follow up with them, and then actually follow through. When you\u2019re preparing your media pitch, make sure that you check your calendar before you commit. If you tell them that you\u2019re going to call on Friday, then call on Friday.<\/span><\/p>\n

#6 Leverage Your Press<\/span><\/strong><\/p>\n

Do you already have some press and publicity? Have you won awards or endorsements? Use those elements in your press release. It\u2019ll capture the media rep\u2019s attention, and may get you the connection you need.\u00a0<\/span><\/p>\n

Finally, as you create your pitch to the media be sure to customize it for each representative you want to reach out to. Don\u2019t send the same pitch to everyone. Make sure that you do your research and know who you\u2019re talking to.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Pitching to the media makes people nervous. There\u2019s a lot on the line, right? You want to make a good …<\/p>\n","protected":false},"author":3,"featured_media":1400,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[774,773,282],"class_list":["post-1727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-how-to-have-a-successful-media-outreach","tag-how-to-pitch-to-journalists","tag-how-to-pitch-to-media"],"acf":[],"yoast_head":"\nTips To Prepare Your Pitch to the Media | Newswire<\/title>\n<meta name=\"description\" content=\"Pitching to the media makes people nervous. There\u2019s a lot on the line, right? You want to make a good impression. 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