{"id":1723,"date":"2015-09-22T09:04:03","date_gmt":"2015-09-22T09:04:03","guid":{"rendered":"http:\/\/www.newswire.com\/blog\/?p=1723"},"modified":"2018-12-21T10:44:02","modified_gmt":"2018-12-21T15:44:02","slug":"can-you-have-a-press-release-if-you-dont-have-a-website","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/can-you-have-a-press-release-if-you-dont-have-a-website","title":{"rendered":"Can You Have a Press Release If You Don\u2019t Have a Website?"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">In this day and age it\u2019s kind of hard to imagine a business without a website. Yet there are many brick and mortar businesses that still don\u2019t. Think about the many restaurants and local non-chain stores in your community. How many of them have a website? Probably less than 50 percent.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">And yet they can still benefit from submitting and distributing press releases. So to answer the question, \u201ccan you have a press release if you don\u2019t have a website?\u201d the answer is a resounding \u201cyes!\u201d Let\u2019s take a look at how a press release can help offline businesses.\u00a0<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Connecting With Journalists<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Local reporters, magazine editors, and journalists want to write about local businesses. They don\u2019t really care if the business has a website or not. What they care about is how the business impacts the community and their readers. As a brick and mortar establishment without a website, you can grab the attention of your local media by submitting press releases to your local papers and periodicals.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For example, maybe a restaurant changed names, overhauled their menu, or hired a notable chef \u2013 those are all reasons to issue a press release. Maybe a local gift shop just started carrying a notable line of jewelry or art from a local artist. Let your media know what\u2019s going on with your business. They may cover your story locally which can lead to larger coverage. Ultimately, it helps increase both awareness of your business and your sales.\u00a0<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Your Audience is Online<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Just because your business is not online does not mean your audience is not online. It\u2019s estimated that almost 90% of Internet users search the Internet before they make a purchase. That includes offline purchases. When you issue press releases to share news about your business and industry, you help establish awareness. You also help create an online presence.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Your online presence will help potential customers find you when they\u2019re in need. It should also be noted that you probably already have an online presence even if you don\u2019t have a website. Review sites like Google Places, Yahoo, and Yelp all allow people to publish reviews about businesses, and there may be reviews on your company.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">You Still Have Marketing Goals<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Offline businesses have marketing goals just like online ones do. Why wouldn\u2019t you take advantage of all of the marketing options available to you? You can bet that online businesses use offline marketing tactics. They send mailers and advertise in the paper. They have customer referral programs just like you do.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It\u2019s just good business to leverage effective marketing tactics and press releases work. They help grab media attention. They increase awareness for your company and they can help strengthen your brand and increase your sales.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this day and age it\u2019s kind of hard to imagine a business without a website. Yet there are many &#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[138,769,770,74,97],"class_list":["post-1723","post","type-post","status-publish","format-standard","hentry","category-pr-writing-tips","tag-how-to-write-a-press-release","tag-press-release-for-beginners","tag-press-release-hints","tag-press-release-template","tag-press-release-tips-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can You Have a Press Release If You Don\u2019t Have a Website? | Newswire<\/title>\n<meta name=\"description\" content=\"In this day and age it\u2019s kind of hard to imagine a business without a website. Yet there are many brick and mortar businesses that still don\u2019t. 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