{"id":1714,"date":"2015-09-16T08:42:36","date_gmt":"2015-09-16T08:42:36","guid":{"rendered":"http:\/\/www.newswire.com\/blog\/?p=1714"},"modified":"2018-12-21T10:44:02","modified_gmt":"2018-12-21T15:44:02","slug":"the-biggest-press-release-writing-donts","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts","title":{"rendered":"The Biggest Press Release Writing Don’ts"},"content":{"rendered":"

In order to avoid making press release writing mistakes and missing your goals, it\u2019s important to know the don\u2019ts. The don\u2019ts aren\u2019t just about broken links and faulty headlines. They\u2019re also about missed opportunities. Let\u2019s take a look at the biggest press release writing don\u2019ts, so you can make sure to avoid them.<\/span><\/p>\n

#1 Assuming Everyone Will Read It<\/span><\/strong><\/p>\n

There is no such thing as a foolproof marketing tool. If you don\u2019t promote something and generate awareness, it\u2019s entirely possible that nothing will happen. Press releases may get some traffic when you distribute them. However, you\u2019ll have better results if you promote your press release using a variety of methods, from social media to email.<\/span><\/p>\n

#2 Distributing Your Press Release Twice<\/span><\/strong><\/p>\n

Don\u2019t distribute your release more than once. If you want to share the same news or achieve the same goal, then you\u2019ll have to write another release. Be sure that you take a different angle with the news so that the media and your readers don\u2019t feel like you\u2019re trying to trick them.\u00a0<\/span><\/p>\n

#3 Don\u2019t Use Jargon<\/span><\/strong><\/p>\n

A press release needs to be professional. It also needs to be easy to understand by people outside your niche and industry. Be sure to write your press release in clear and common English. If you need to use a technology term, make sure that you also define it.<\/span><\/p>\n

#4 Send to Journalists that Aren\u2019t In Your Industry<\/span><\/strong><\/p>\n

Want to really annoy the media? Send them press releases filled with information that they don\u2019t care about or cover. It\u2019s a small world, and media representatives talk to one another. If you are sending every reporter the same release without carefully researching them, you\u2019re going to get a bad reputation.\u00a0<\/span><\/p>\n

#5 Write a Sales Pitch<\/span><\/strong><\/p>\n

A press release is a news document. It\u2019s not a sales letter. Make sure that your release is designed to announce news and support the information with background and facts. While it\u2019s okay to include a link where readers can learn more, don\u2019t sell right in your press release.<\/span><\/p>\n

#6 Include Broken Links<\/span><\/strong><\/p>\n

Please triple check all of your links before you publish and distribute your press release. There\u2019s nothing more frustrating for a reader or a journalist than to click on a link and have it go nowhere. If you want to have a solid reputation and achieve your press release goals, then your links need to work.<\/span><\/p>\n

#7 Write in First or Second Person<\/span><\/strong><\/p>\n

A press release is a more structured and formal document. It shouldn\u2019t be written conversationally. Instead of using \u201cI\u201d or \u201cYou\u201d and addressing you audience, use \u201cThey\u201d or proper nouns.\u00a0<\/span><\/p>\n

Finally, make sure to proofread your press release and have it reviewed by a skilled editor. You want to make sure that the impression you\u2019re giving your audience is a positive and professional one. Spelling mistakes and grammar errors don\u2019t support you to succeed.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In order to avoid making press release writing mistakes and missing your goals, it\u2019s important to know the don\u2019ts. The …<\/p>\n","protected":false},"author":3,"featured_media":742,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[702,761,96,74,97],"class_list":["post-1714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-3-common-press-release-mistakes","tag-common-mistakes-when-preparing-a-press-release","tag-press-release-mistakes","tag-press-release-template","tag-press-release-tips-2"],"acf":[],"yoast_head":"\nThe Biggest Press Release Writing Don'ts | Newswire<\/title>\n<meta name=\"description\" content=\"In order to avoid making press release writing mistakes and missing your goals, it\u2019s important to know the don\u2019ts. The don\u2019ts aren\u2019t just about broken\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Biggest Press Release Writing Don'ts\" \/>\n<meta property=\"og:description\" content=\"In order to avoid making press release writing mistakes and missing your goals, it\u2019s important to know the don\u2019ts. The don\u2019ts aren\u2019t just about broken\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-16T08:42:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:44:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/05\/The-Most-Common-Press-Release-Errors.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts\",\"url\":\"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts\",\"name\":\"The Biggest Press Release Writing Don'ts | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/05\/The-Most-Common-Press-Release-Errors.jpg\",\"datePublished\":\"2015-09-16T08:42:36+00:00\",\"dateModified\":\"2018-12-21T15:44:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"In order to avoid making press release writing mistakes and missing your goals, it\u2019s important to know the don\u2019ts. The don\u2019ts aren\u2019t just about broken\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/05\/The-Most-Common-Press-Release-Errors.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/05\/The-Most-Common-Press-Release-Errors.jpg\",\"width\":1800,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Biggest Press Release Writing Don’ts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Biggest Press Release Writing Don'ts | Newswire","description":"In order to avoid making press release writing mistakes and missing your goals, it\u2019s important to know the don\u2019ts. The don\u2019ts aren\u2019t just about broken","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts","og_locale":"en_US","og_type":"article","og_title":"The Biggest Press Release Writing Don'ts","og_description":"In order to avoid making press release writing mistakes and missing your goals, it\u2019s important to know the don\u2019ts. The don\u2019ts aren\u2019t just about broken","og_url":"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2015-09-16T08:42:36+00:00","article_modified_time":"2018-12-21T15:44:02+00:00","og_image":[{"width":1800,"height":1200,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/05\/The-Most-Common-Press-Release-Errors.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts","url":"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts","name":"The Biggest Press Release Writing Don'ts | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/05\/The-Most-Common-Press-Release-Errors.jpg","datePublished":"2015-09-16T08:42:36+00:00","dateModified":"2018-12-21T15:44:02+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"In order to avoid making press release writing mistakes and missing your goals, it\u2019s important to know the don\u2019ts. The don\u2019ts aren\u2019t just about broken","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/05\/The-Most-Common-Press-Release-Errors.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/05\/The-Most-Common-Press-Release-Errors.jpg","width":1800,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/the-biggest-press-release-writing-donts#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"The Biggest Press Release Writing Don’ts"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/1714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=1714"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/1714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/742"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=1714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=1714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=1714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}