Sometimes when you issue a press release, time is not on your side, nor is it on the side of the media. The moment your release hits the Internet, it is on its way to being old news. The embargo helps you prevent this from happening and gain more control over how you release news and to whom.<\/p>\n
What is an Embargo?<\/strong><\/p>\n Essentially a press release embargo is a release that a journalist cannot publish until a specific day and time. For example, you issue a release about a new study that you\u2019re publishing. You send it to the media with an embargo. They now cannot report on it until that date and time. It gives you a little more control over the process. There are of course some benefits and drawbacks.<\/p>\n The Benefits of an Embargo<\/strong><\/p>\n The benefits of an embargo are clear. They provide the media with the opportunity to research the information before it goes live and hits the newswires, or social media. This means that journalists are able to dig deep and write a great story about your company and your news before the information is made public. It\u2019s a tactic that\u2019s used often with new product launches, new studies and reports, and medical discoveries and information.<\/p>\n Building a relationship with the media can be another benefit of an embargoed press release. Presumably, when you send a press release of this nature, you\u2019re not sending it to dozens of journalists. You\u2019re sending it to a just a few hand-picked journalists, reporters, or media representatives. These should be people that you\u2019ve developed relationships with and whom you know will be interested in your story and information.<\/p>\n