{"id":1638,"date":"2015-06-29T08:59:01","date_gmt":"2015-06-29T08:59:01","guid":{"rendered":"http:\/\/www.newswire.com\/blog\/?p=1638"},"modified":"2018-12-21T10:44:03","modified_gmt":"2018-12-21T15:44:03","slug":"ideas-for-crafting-your-press-release","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release","title":{"rendered":"Ideas for Crafting Your Press Release"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Crafting your press release begins before you formulate any content. It is important to understand the market, to have your outline in place, and to verify the facts or information you plan on citing in your release. Once you tackle these three steps you will be ready to craft a strong press release that will help you gain valuable earned media.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Top Three Steps for Crafting a Press Release<\/span><\/strong><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Step One: Understand the Market<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Precision holds the key to getting the attention of the media. While many people send out a general press release, those that target specific markets get the better results. Before you begin writing the content of your press release, you should learn about the readers, the media outlets, and the individual associates within those outlets.\u00a0<\/span><\/p>\n<ul>\n<li>Learn the voice of the outlet. Review articles or productions to see if they are intellectual, humorous, or serious in nature. You will want to craft a press release that corresponds with the tone of the existing content.<\/li>\n<li>Know the target market. You want to be certain that the story you have will be of interest to the target market of the publication or show. A little research will go a long ways towards helping you choose better media outlets.<\/li>\n<li>Get to know the media professionals (including journalists, editors, personalities, and producers). Learning their likes, interests, and passions can provide you with a key element for crafting a targeted press release.<\/li>\n<\/ul>\n<p class=\"p1\"><strong><span class=\"s1\">Step Two: Create an Outline<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Write down the reasons you are crafting the press release in the first place. It may be to feature and award or accomplishment. You may be announcing a new product or service. Add bullet points listing the benefits that readers will get from the story. Seek out quotes from those involved and from those in authority within the niche or industry. A strong outline will make the way for a strong press release.\u00a0<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Step Three: Verify the Information<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Review the spelling of names and locations. Confirm the positions of the individuals involved. Check the dates. Follow links to be certain that they are active and that they lead to the right locations. Even before you write the content of the press release, you want to verify the information that you will be including.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Taking these three simple steps will give you the right foundation for the story completion. Start with the outlet &#8211; the place that you want to contact with your story. Learn the voice of the different media outlets and then choose those that match your voice, your target, and even your focus.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Develop a storyline that will produce the results you need and still align with the media outlets. Use bullet points, quotes from those individuals involved, and other elements that will highlight your information. Edit the content for correct spellings, dates, and links.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There may be a lot of competition within the media outlets to develop earned media. You can gain an edge on the competition by putting to work these three steps for crafting your press release.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crafting your press release begins before you formulate any content. It is important to understand the market, to have your &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1240,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[138,668,97,220],"class_list":["post-1638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-how-to-write-a-press-release","tag-press-release-ideas","tag-press-release-tips-2","tag-what-makes-a-good-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ideas for Crafting Your Press Release | Newswire<\/title>\n<meta name=\"description\" content=\"Crafting your press release begins before you formulate any content. It is important to understand the market, to have your outline in place, and to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ideas for Crafting Your Press Release\" \/>\n<meta property=\"og:description\" content=\"Crafting your press release begins before you formulate any content. It is important to understand the market, to have your outline in place, and to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-29T08:59:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:44:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/12\/5-Free-Ways-to-Market-Your-Business-with-Press-Releases.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release\",\"url\":\"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release\",\"name\":\"Ideas for Crafting Your Press Release | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/12\/5-Free-Ways-to-Market-Your-Business-with-Press-Releases.jpg\",\"datePublished\":\"2015-06-29T08:59:01+00:00\",\"dateModified\":\"2018-12-21T15:44:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Crafting your press release begins before you formulate any content. It is important to understand the market, to have your outline in place, and to\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/12\/5-Free-Ways-to-Market-Your-Business-with-Press-Releases.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/12\/5-Free-Ways-to-Market-Your-Business-with-Press-Releases.jpg\",\"width\":1800,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ideas for Crafting Your Press Release\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ideas for Crafting Your Press Release | Newswire","description":"Crafting your press release begins before you formulate any content. It is important to understand the market, to have your outline in place, and to","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release","og_locale":"en_US","og_type":"article","og_title":"Ideas for Crafting Your Press Release","og_description":"Crafting your press release begins before you formulate any content. It is important to understand the market, to have your outline in place, and to","og_url":"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2015-06-29T08:59:01+00:00","article_modified_time":"2018-12-21T15:44:03+00:00","og_image":[{"width":1800,"height":1800,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/12\/5-Free-Ways-to-Market-Your-Business-with-Press-Releases.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release","url":"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release","name":"Ideas for Crafting Your Press Release | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/12\/5-Free-Ways-to-Market-Your-Business-with-Press-Releases.jpg","datePublished":"2015-06-29T08:59:01+00:00","dateModified":"2018-12-21T15:44:03+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Crafting your press release begins before you formulate any content. It is important to understand the market, to have your outline in place, and to","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/12\/5-Free-Ways-to-Market-Your-Business-with-Press-Releases.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2014\/12\/5-Free-Ways-to-Market-Your-Business-with-Press-Releases.jpg","width":1800,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/ideas-for-crafting-your-press-release#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Ideas for Crafting Your Press Release"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/1638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=1638"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/1638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/1240"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=1638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=1638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=1638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}