The Components of an Authority Press Release<\/strong><\/p>\n\u2022 Use facts and data to make your points. While you don\u2019t want to send your readers to other websites, you can make headway by sharing data and research that supports your news. For example, let\u2019s say that you\u2019re releasing a new weight loss product. You might share your own data on the results, or data on the problem or prevalence of obesity.<\/p>\n
\u2022 Tie yourself to a celebrity and well-known industry leader outside of your niche. For example, find a quote from them that is relevant to your topic. Be careful to not make it look like an actual endorsement from that celebrity. For example, continuing with the weight loss product example you might use a statement that a celebrity fitness trainer made about the growing obesity problem.<\/p>\n
\u2022 Focus on trending topics and bring them into your news. Establish your authority by staying on the cutting edge and connecting your news with trending topics that your audience cares about.<\/p>\n
\u2022 Use unique and attention-grabbing quotes that establish your authority on the topic. Interview your own employees, customers, and prospects and get original and relevant quotes. The quotes should be able to stand alone in terms of interest and value.<\/p>\n
\u2022 Provide links to your external source of additional information. Link to videos, case studies, infographics and other supporting content that you have on your website. Give your readers access to more.<\/p>\n
\u2022 Use recognizable names, media outlets, and brands. For example, you might quote a customer that has been featured on CNN. Simply adding that media outlet to your press release can help establish your authority.<\/p>\n
\u2022 A headline that grabs attention. Your headline matters. It needs to function as a headline that essentially sells your audience on clicking and reading more. Tap into the emotions while also making an announcement. Spend time on your headline. Focus on using power words while not deviating from your news. It can\u2019t sound salesy.<\/p>\n
Where to Publish Your Release<\/strong><\/p>\nWriting an authority-driven press release is the first step. The next step is to make sure that it gets into the right hands. Press release distribution services, a well-planned pitch to the media and exposure on top social networking sites will help you reach your press release marketing and authority building goals.<\/p>\n","protected":false},"excerpt":{"rendered":"
Originally the press release was created to make people aware of news. It was used to make announcements, to highlight …<\/p>\n","protected":false},"author":3,"featured_media":1474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[595,593,594,137],"class_list":["post-1473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-build-authority-with-press-releases","tag-establishing-authority-with-press-releases","tag-positioning-yourself-as-an-expert-with-a-press-release","tag-press-release-authority"],"acf":[],"yoast_head":"\n
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