Pitching to the media is a combination of art and skill. You want to have a well thought out plan and of course a spectacular press release. However, it can be well worth the effort when someone picks up your release and covers it in their publication.<\/p>\n
Do Personalize \u2013<\/strong> When you\u2019re sending a pitch to a media representative it\u2019s important to remember that they\u2019re a person \u2013 they\u2019re a human being. Make sure that the email you send them is both professional and personal. Do your research and get to know what types of stories they cover. You might even mention a specific article or piece of theirs in your pitch.<\/p>\n Don\u2019t Cut and Paste \u2013<\/strong> No one likes to receive form emails. Not only are they dull, but if you\u2019re trying to gain something from the message, they can be offensive to the recipient. You might create a pitch template for your messages, but fill in the blanks with original and thoughtful content.<\/p>\n Don\u2019t Throw Spaghetti at The Wall \u2013<\/strong> Are you familiar with that phrase? It means that you try a bunch of different things and see what sticks. In this case, it might mean sending email pitches to hundreds of journalists with the hope that one of them picks up your story. Like sending a formula email to media representatives, this isn\u2019t a great way to build a relationship with the media.<\/p>\n Do Focus Your Efforts \u2013<\/strong> Identify a handful of journalists that may be interested in your business and your press release information. Learn as much as you can about them and consistently focus your pitch efforts on these media reps.<\/p>\n Do Practice Patience \u2013<\/strong> Pitching to the media is generally not something that happens overnight. It takes time. Not only will it take time for you to hear back from the representatives you reached out to, it also takes time to build relationships with them. You might not really hear anything back for several months \u2013 after you\u2019ve pitched to them many times.<\/p>\n Don\u2019t Send Them Away From Your Site \u2013<\/strong> When you\u2019re pitching to the media, it\u2019s important to keep them focused on you and your business. This means that you don\u2019t want to link to anyone else\u2019s site and you don\u2019t want to cite data from external sources.<\/p>\n Do Stick to the Facts \u2013<\/strong> People have a tendency to embellish their press releases and their pitches. You want it to sound good so you add just a bit extra. Journalists and media representatives want you to stick to the facts. They don\u2019t want to read a sales pitch.<\/p>\n Take time choosing who you\u2019re going to pitch to and have a solid understanding of why they\u2019re a good choice. Know what they like to write about so you can position your pitch effectively. Then reach out to them as a professional and work to begin building a relationship.<\/p>\n","protected":false},"excerpt":{"rendered":" Pitching to the media is a combination of art and skill. You want to have a well thought out plan …<\/p>\n","protected":false},"author":3,"featured_media":1468,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[587,588,589],"class_list":["post-1467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-how-to-send-an-email-pitch","tag-how-to-send-an-email-to-a-jounalist","tag-what-makes-a-great-email-pitch"],"acf":[],"yoast_head":"\n