Whether you\u2019re pitching a business idea to a potential partner, or sending a press release to a journalist, there are a few key ingredients for success. A well-planned and well thought out email pitch is the first step to achieving your goals. Before you put your fingers on your keyboard or start composing a message, learn the elements of an effective email pitch.<\/p>\n
Gather the Details<\/strong><\/p>\n When you\u2019re pitching to anyone, make sure to include relevant details about them in your pitch. For example, if you\u2019re pitching a personal interest story to a journalist, you might mention a recent personal interest story that they wrote about a complementary topic. Mentioning specific and relevant details tells the person that you\u2019ve done your research, and aren\u2019t simply sending out a random email.<\/p>\n Know Who You\u2019re Pitching To<\/strong><\/p>\n In addition to gathering relevant details and strategically using them in your pitch, make sure that you\u2019re pitching to the right person. Determine why they would be interested in your story and what information they need to know before you write your email.<\/p>\n It\u2019s Perfect<\/strong><\/p>\n An effective email pitch is perfect. You\u2019ve spelled everything correctly, including their name. You\u2019ve triple checked your facts. All of your links work and your grammar is impeccable. Have at least one detail-oriented person read your message before you send it. And remember that your word processor\u2019s spelling and grammar check probably isn\u2019t enough.<\/p>\n Support Your Information with Facts<\/strong><\/p>\n Dig up relevant and supporting facts for your pitch. It might be data about your industry, sales numbers, or trends. Then triple check those facts. Trace them back to their primary sources and make sure that each source is a reliable and credible one.<\/p>\n Keep It Short<\/strong><\/p>\n It\u2019s easy to be long-winded in a pitch email. After all, there\u2019s so much that you want to say and you\u2019re committed to convincing them that your pitch is worthy of their time. However, brevity is generally appreciated. And if you can\u2019t state your case in 300 words or less then it\u2019s time to rethink your approach. Short and easy to read are two ways to help ensure that your email message gets read by the intended recipient.<\/p>\n Include Links to Supporting Information<\/strong><\/p>\n Just because you have to keep it brief doesn\u2019t mean that you can\u2019t offer links to more information. Link to supporting videos, reports, white papers and case studies. Link to your social media profiles, blog, and website too. Any information that backs up your pitch can help you.<\/p>\n Finally, always be professional. Put yourself in the journalist\u2019s shoes for a moment and consider how you would like to be treated. Often the process of pitching to the media is about establishing credibility and respect. Be professional and start your relationship off right.<\/p>\n","protected":false},"excerpt":{"rendered":" Whether you\u2019re pitching a business idea to a potential partner, or sending a press release to a journalist, there are …<\/p>\n","protected":false},"author":3,"featured_media":1446,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[565,564,566,563],"class_list":["post-1444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-email-pitches-that-work","tag-how-to-write-a-killer-email-pitch","tag-how-to-write-emails-that-get-read","tag-what-makes-a-good-email-pitch"],"acf":[],"yoast_head":"\n