{"id":1408,"date":"2015-02-17T08:17:28","date_gmt":"2015-02-17T08:17:28","guid":{"rendered":"http:\/\/www.i-newswire.com\/blog\/?p=1408"},"modified":"2018-12-21T10:44:06","modified_gmt":"2018-12-21T15:44:06","slug":"tips-for-writing-non-profit-press-releases","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/tips-for-writing-non-profit-press-releases","title":{"rendered":"Tips for Writing Non-Profit Press Releases"},"content":{"rendered":"

Non-profit organizations often stand a lot to gain if the media picks up their news. It helps them raise funds, build awareness, and share information with the public. While writing a press release is fundamentally the same for both profit and non-profit entities, there are some differences. Learning how to write a non-profit press release can help you increase your organization\u2019s PR results.<\/p>\n

    \n
  1. Lead with your most important information first.<\/strong> It\u2019s called the inverted pyramid technique. Beginning with the most important information, then continue the release in descending order, leaving the least noteworthy information for last.<\/li>\n
  2. Keep it focused.\u00a0<\/strong>Your press release information should be very concise and succinct. Focus on one piece of newsworthy information. For example, if you\u2019re announcing a fundraising campaign, then stick to the facts about that campaign.<\/li>\n
  3. Add your value.<\/strong> Tell your readers how your organization makes a difference in the lives of others. Present facts that share your value.<\/li>\n
  4. Skip the mission statement.<\/strong> Don\u2019t lead your press release with your mission statement. It\u2019s not relevant to your news or to journalists.<\/li>\n
  5. Real quotes from real people.<\/strong> Quotes add personality and interest. Interview real people and get authentic and relevant quotes for your release.<\/li>\n
  6. Remember the 5 Ws and One H.<\/strong> They are the who, what, when, why, where, and how. Answer these questions for your audience.<\/li>\n
  7. Make it social and sharable.<\/strong> Include your nonprofit\u2019s Twitter username.<\/li>\n
  8. Tweet it.<\/strong> On the day your press release is distributed, Tweet about the content of the press release throughout the day.<\/li>\n
  9. Don\u2019t forget to include visuals.<\/strong> Include a photo on your press release, add infographics, and video links. It\u2019s more likely to be shared when you include visuals. Add a link to a video about the campaign discussed in the press release.<\/li>\n
  10. Make it Public.<\/strong> Post your press release on Facebook, Pinterest, Google+, and LinkedIn.<\/li>\n
  11. Embrace the #hashtag.<\/strong> If your press release is related to breaking news, tap into the power of #hashtags.<\/li>\n
  12. Make your non-profit press release mobile compatible.<\/strong> Journalists are on their phones all the time. Make sure they can view your release on their device.<\/li>\n
  13. Know the proper press release format. \u00a0<\/strong>Make sure you follow proper structure and formatting for your press release.<\/li>\n
  14. Edit carefully.<\/strong> Make sure that your press release has been formatted correctly and that there are no broken links, spelling errors or grammar errors.<\/li>\n
  15. Finally, pay attention to your press release results.<\/strong> Capitalize on what works and adapt so that each press release performs better than the last. For non-profit organizations, press release marketing can make a significant difference in the growth of your organization.<\/li>\n<\/ol>\n

    \n","protected":false},"excerpt":{"rendered":"

    Non-profit organizations often stand a lot to gain if the media picks up their news. It helps them raise funds, …<\/p>\n","protected":false},"author":1,"featured_media":1409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1018],"tags":[546,362,547],"class_list":["post-1408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding","tag-how-to-write-a-press-release-for-non-profits","tag-press-releases-for-non-profits","tag-tips-for-non-profits-press-releases"],"acf":[],"yoast_head":"\nTips for Writing Non-Profit Press Releases | Newswire<\/title>\n<meta name=\"description\" content=\"Non-profit organizations often stand a lot to gain if the media picks up their news. 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