Are you familiar with the KISS strategy? It stands for Keep It Simple, Stupid. However, a kinder and gentler approach might be to say Keep it Simple, Silly. At any rate the Keep it Simple part is the point of the acronym. It\u2019s relevant to many things in life and if you\u2019re trying to get a press release covered then it\u2019s a great way to approach your email pitch.<\/p>\n
Why KISS?<\/strong><\/p>\n Everyone is busy, right? You\u2019re busy. Your team is busy. And journalists and press representatives are no different. They\u2019re busy too. When you keep your press release email pitch simple, you\u2019re more likely to get a response.<\/p>\n Think about the email messages that you\u2019re able to respond to quickly. They\u2019re short, sweet, and they often ask a question. If you\u2019re able to say, yes, no or maybe then you\u2019ll respond. If you have to read a ten page email and respond with more than a sentence or two, you might wait until you have more time before you can respond. And if you\u2019re like many others, the more time you wait, the less likely it is that you\u2019re going to respond. Journalists are the same way. If they can respond quickly, they will.<\/p>\n Your Email Pitch<\/strong><\/p>\n Your email pitch should be around 200 words or less. That\u2019s about two paragraphs and it\u2019s actually quite a lot of room to provide key information. It gives you plenty of time to:<\/p>\n That\u2019s it. A pitch letter should be short, sweet, and right to the point. Don\u2019t fill it with fluff, hype, and personal information. Customize the letter to each journalist you\u2019re pitching to. Double-check your information, spelling and grammar before you hit \u201csend.\u201d A pitch email is a great way to get the media coverage you want for your business and your press release. Practice making them succinct.<\/p>\n","protected":false},"excerpt":{"rendered":" Are you familiar with the KISS strategy? It stands for Keep It Simple, Stupid. However, a kinder and gentler approach …<\/p>\n","protected":false},"author":1,"featured_media":1338,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[495,281,494],"class_list":["post-1337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-optimization-2","tag-how-to-find-success-with-your-pitch","tag-how-to-pitch-your-press-release","tag-simple-and-effective-pitch-tips"],"acf":[],"yoast_head":"\n\n