The headline is the most important part of your press release. If the headline doesn\u2019t do its job, then no one will read, share, or publish your release. Many people actually write the press release first and then go back and spend an equal amount of time writing the headline. So what makes a press release headline effective? There are essentially four components of a good news release. Let\u2019s take a look at them independently.<\/p>\n
#1 Your Headline Must Provide Information<\/span><\/strong><\/p>\n If you write blog posts, articles, social media posts, reports and other content then you know that a headline is important. In many situations you want the headline to make a bold promise and to essentially sell the reader.\u00a0<\/span><\/p>\n However, with a press release headline you want to avoid a headline that sounds like an advertisement or a sales headline. Your headline needs to be informative. For example, \u201cGrowing Firm Wins Best of the Web Award Two Years in a Row.\u201d\u00a0<\/span><\/p>\n While the above headline isn\u2019t necessarily attention grabbing, it does demonstrate the point that a headline must be informative. It needs to tell the reader what the press release is about.\u00a0<\/span><\/p>\n #2 Keywords Help<\/span><\/strong><\/p>\n It\u2019s important to put your keyword into your press release headline. In addition to helping with search engine optimization, it also helps your readers and journalists find your information. And when people recognize keywords that they connect with, they\u2019re more likely to continue reading your release instead of clicking away.\u00a0<\/span><\/p>\n #3 Grabs Attention<\/span><\/strong><\/p>\n Your headline needs to grab attention and make your reader want to learn more. It needs to pull them into the press release and into your first paragraph.\u00a0<\/span><\/p>\n Here are two examples of a headline:<\/span><\/em><\/p>\n \u201cCalifornia High School Teachers Protest Violence in the Schools Following Release of Shocking Report.\u201d<\/span><\/em><\/p>\n