There are several components to a successful press release. With a structured format a press release has to have among other things, a lede, quotes, a headline, a call to action, and an author\u2019s bio.<\/p>\n
Each component of a press release can impact the success. One often overlooked piece is the author\u2019s bio. It can add credibility and personality to your press release. In fact, it can be the component that motivates a journalist or media representative to pick up the phone and call you.<\/p>\n
What is an Employee Bio?<\/strong><\/p>\n The bio is a short paragraph that introduces the employee or author to the readers. In general, it can contain information about their education, work history, achievements, and occasionally their hobbies and activities. As you might expect, a biography can become very dull quite quickly. It can also provide irrelevant information \u2013 information that really doesn\u2019t relate to the press release or the audience.<\/p>\n Let\u2019s take a look at how to avoid boring your readers or providing them with information they just don\u2019t care about.<\/p>\n Use Your Brand Voice<\/strong><\/p>\n The goal of a bio is to introduce your employee to the readers. It should be written in the same voice you use for the rest of your content. If you\u2019re conversational and friendly, then the bio should be written in the same voice.<\/p>\n Establish Credibility and Authority<\/strong><\/p>\n The bio can also be used to establish expertise and credibility, and to qualify their experiences and background. You can make a statement about their achievements within the organization or how they\u2019re regarded. These components combine to create and build trust in your team and your brand.<\/p>\n Add Personality<\/strong><\/p>\n Photos are an essential component of a good press release biography. This is particularly true with online press releases and social media press releases. They\u2019re shared more often when they contain images and photos. Additionally, when you include a photo of the employee it helps connect the reader to them and to your company.<\/p>\n Photos are just one way to add personality to the biography. When relevant, consider including a quote from the employee. It should be relevant and reflect their thoughts, attitude, and values. It\u2019s one more element that can connect the reader to your employee and your organization.<\/p>\n Keep in mind that if the media runs a story about your company, they\u2019re going to likely reprint the bio. Make sure that the information you present is something that you will be proud to see online for years.<\/p>\n","protected":false},"excerpt":{"rendered":" There are several components to a successful press release. With a structured format a press release has to have among …<\/p>\n","protected":false},"author":1,"featured_media":1226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1019],"tags":[406,405,407],"class_list":["post-1225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-adding-an-author-bio-to-your-press-release","tag-how-to-write-an-author-bio","tag-how-to-write-an-effective-boilerplate"],"acf":[],"yoast_head":"\n