There\u2019s one thing that a press release needs. It\u2019s more important than any other element in a press release, and that\u2019s a story. Your press release needs a purpose, a reason to write a press release. Your press release marketing strategy may require you to write consistent press releases. That means you need to be able to find stories. Let\u2019s take a look at 24 questions to help you accomplish that on a regular basis. <\/p>\n
1.\tWhat challenges did the company overcome, either in its early days or at some other point in time?
\n2.\tHow has your company impacted others in a positive way? Think about your community and your customers.
\n3.\tIs your company invested in your community and if so, how? What have you done to improve the community or get involved?
\n4.\tHas the industry or market changed and impacted your company in some way?
\n5.\tHave you gotten any new significant or interesting customers?
\n6.\tHow did your products come into being? What is their story? Why were some products or services created?
\n7.\tAre there any famous people who are associated with your product or your company?
\n8.\tWhat\u2019s unique about your product that sets it apart from the competition?
\n9.\tIs your brand associated with any special national or regional events or holidays?
\n10.\tHas your brand changed over time? Is there a story related to these changes?
\n11.\tWhat is the story behind your logo?
\n12.\tDoes your brand have an official spokesperson? If so, what is the reason for this relationship and what stories are associated with it?
\n13.\tIs your brand associated with a cause? If so, what is the story behind this relationship?
\n14.\tWhat did your company founders do? What inspired them? Can your employees or customers relate to this history?
\n15.\tAre any of your employees members of the military, volunteer firemen or other first responders?
\n16.\tAre any of your employees members associated with a special cause? If so, what is it and why is it important?
\n17.\tHas your company done any research lately? Can your company introduce exciting new statistics or information?
\n18.\tHave you hired someone new recently? Or has an important person left your company?
\n19.\tHave any of your employees done something special for the community?
\n20.\tHas your company expanded?
\n21.\tHas your company entered a new market, started a new business or shifted the focus of the business?
\n22.\tHas your company released any new products or services?
\n23.\tWhat are your employees like? Do they do anything special or interesting? Consider doing a series of employee profiles.
\n24.\tWhat is the personal story of your senior management? Have they done anything that provides lessons or information for your customers?<\/p>\n
These 24 questions should be sufficient to fuel a number of brainstorming sessions. You may have enough story and press release ideas to fill several years\u2019 worth of press release marketing. Newsworthy content is what the media is drawn to, and stories attract attention. Combine the two to create attention grabbing and business building releases. <\/p>\n","protected":false},"excerpt":{"rendered":"
There\u2019s one thing that a press release needs. It\u2019s more important than any other element in a press release, and …<\/p>\n","protected":false},"author":1,"featured_media":1151,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[354,352,355,353],"class_list":["post-1150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-how-to-effective-tell-a-story","tag-how-to-find-stories-for-your-press-release","tag-is-your-story-newsworthy","tag-storytelling-with-press-release"],"acf":[],"yoast_head":"\n