{"id":1117,"date":"2014-10-14T17:12:31","date_gmt":"2014-10-14T17:12:31","guid":{"rendered":"http:\/\/www.i-newswire.com\/blog\/?p=1117"},"modified":"2018-12-21T10:45:59","modified_gmt":"2018-12-21T15:45:59","slug":"how-to-catch-the-medias-attention-with-visual-content","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-catch-the-medias-attention-with-visual-content","title":{"rendered":"How to Catch the Media’s Attention with Visual Content"},"content":{"rendered":"

You probably already know that visuals are an essential element of any content marketing piece. Content that contains images is shared twice as often on social media. Blog posts with images are read more often, and visual content like videos, memes, and infographics are shared more than any other type of content.<\/p>\n

So you know that your audience pays close attention to visual content. It provides interest, entertainment, and value. However, you may not be aware that the media pays attention to visual content as well. They\u2019re human, after all, and they respond to information the same way you or anyone else does. This means that when you\u2019re creating content to attract the media, such as a press release, for example, you can capture their attention with visual elements.<\/p>\n

1.Tell a Story \u2013<\/strong> If you\u2019re telling a story in your press release, visuals can help enhance the story. For example, think about how powerful \u201cbefore and after\u201d pictures are for weight loss products. If you\u2019re talking about attending or hosting an event, share pictures from last year\u2019s event. Journalists and media representatives are looking for stories and images that not only grab their attention but also help them tell the story.<\/p>\n

2.Give Your Piece Personality \u2013<\/strong> Press releases can sometimes seem overly structured and formal. Adding something as simple as a photograph or a relevant image can help add personality to your content. Even memes and branded graphics can further enhance your voice and your company brand.<\/p>\n

3.Support Facts \u2013<\/strong> Charts, graphs, and other images provide a way to visually represent the data that you\u2019re sharing in your press release. For example, if you\u2019re announcing new research, results, or achievements you\u2019ll have a variety of data points to share. People are often able to gain a better understanding of the impact of that information when it\u2019s represented visually.<\/p>\n

4.Expand On Information \u2013<\/strong> Social media press releases allow you to provide visuals that help you take the information a step further. For example, you can link to a video in your press release. The video can add information to your story or news. You can link to and embed infographics that journalists can click on to gain more insight.<\/span><\/p>\n

 <\/p>\n

Tips for Using Images to Grab Media Attention<\/strong><\/p>\n

    \n
  1. Tag your images with relevant and searchable keywords.<\/li>\n
  2. Include a description of your images.<\/li>\n
  3. Brand your images. At the very least, add your website address to them. A logo helps too.<\/li>\n
  4. Create consistency in your visuals. Make sure that their look and feel supports and strengthens your brand.<\/li>\n
  5. Make sure they\u2019re relevant. Don\u2019t just add an image for the sake of adding an image. It has to be related to the information you\u2019re presenting.<\/li>\n<\/ol>\n

    Media representatives and journalists appreciate images in press releases because they help them understand the point of the message more quickly. They\u2019re busy people with thousands of releases and information to review on a daily basis. Spend time choosing and creating the best images for your press release.<\/p>\n","protected":false},"excerpt":{"rendered":"

    You probably already know that visuals are an essential element of any content marketing piece. Content that contains images is …<\/p>\n","protected":false},"author":1,"featured_media":1118,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[173,348,347],"class_list":["post-1117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-optimization-2","tag-content-marketing","tag-using-images-with-your-press-release","tag-visual-content"],"acf":[],"yoast_head":"\nHow to Catch the Media's Attention with Visual Content | Newswire<\/title>\n<meta name=\"description\" content=\"You probably already know that visuals are an essential element of any content marketing piece. 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