When writing a press release, it\u2019s quite different than other forms of content. True, it\u2019s a marketing piece. However, it\u2019s also a news piece. And because you have a goal for the press release, there\u2019s a bit of a copywriting mindset that\u2019s required as well.<\/p>\n
It\u2019s a lot to manage, which is why press releases are considered one of the more difficult types of content to write. There are actually five mindsets and viewpoints to consider. Let\u2019s take a look at them.<\/p>\n
Audience Perspective \u2013 Why Should They Care?<\/strong><\/p>\n Who are you writing your press release for? Presumably you have an audience in mind. It\u2019s probably your prospective customers and target audience. Taking a look at your idea for a press release, and put yourself in your prospect\u2019s shoes. Why should they care about the information in your release? What is the hook for them? Where is the value? Spend a few minutes considering your information from their perspective before you begin writing.<\/p>\n Journalist Perspective \u2013What\u2019s The Unique Angle?<\/strong><\/p>\n Journalists have a job to do as well. If you want your release to get picked up by the media, make sure you\u2019re considering it from their perspective as well. How are their readers? What about your information will they find interesting? What unique angle can you bring to the story to grab the attention of the media and provide value to your audience and theirs?<\/p>\n Goal Oriented<\/strong><\/p>\n Don\u2019t ever sit down to write a press release without a goal in mind. It sounds harsh but it\u2019s the truth. If you\u2019re not sure why you\u2019re writing a release, don\u2019t write it. Get clear on your goals first. Write them down and then approach your release with a direction.<\/p>\n Creativity<\/strong><\/p>\n Writing a press release requires you to think outside the box, so to speak. You need to get a little creative and consider how your information can be presented in a new and different manner. If getting into a creative mindset is difficult for you, try going for a walk or listening to a bit of classical music first. Both have been shown to be effective for establishing a creative mindset.<\/p>\n Detail Oriented<\/strong><\/p>\n While your first draft doesn\u2019t need to be detail oriented, when you return to edit it\u2019s important to be discerning. Look for spelling and grammar issues but don\u2019t stop there. Look for ways to improve clarity, sentence structure, and flow. You may edit your release several times before you\u2019re satisfied.<\/p>\n Before you sit down to write your release, make sure you\u2019re able to focus. Clear your head and remove all potential distractions. Set aside a small amount of time, no more than an hour, to work on your release. Once you\u2019ve finished, or your hour is up, walk away from it. Do something else before you go back to your release. You\u2019ll be able to approach it with a clear head and a fresh perspective.<\/p>\n","protected":false},"excerpt":{"rendered":" When writing a press release, it\u2019s quite different than other forms of content. True, it\u2019s a marketing piece. However, it\u2019s …<\/p>\n","protected":false},"author":1,"featured_media":1088,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[340,138,146,139],"class_list":["post-1087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-how-to-write-a-news-release","tag-how-to-write-a-press-release","tag-press-release-writing-tips","tag-writing-a-press-release"],"acf":[],"yoast_head":"\n