There are many different options for getting exposure for your press release. One option is to publish it on your blog. Before you hit \u201cUpload\u201d and take that step, make sure you have a full understanding of the pros and cons of publishing your press release on your blog.<\/p>\n
Pros \u2013 Keywords and SEO<\/strong><\/p>\n While Google doesn\u2019t favor press releases, they do pay attention to content published on your blog. Additionally, media pages do attract search engine spiders. Your press release will undoubtedly have your primary keywords in it, and publishing it on your blog (either as a public blog post or as part of your media page) can help you drive traffic to your site and help with search engine optimization.<\/p>\n Cons \u2013 Audience May Not Care About Your Press Release.<\/strong><\/p>\n While you may care about the information in your press release, and it\u2019s possible that prospects may be interested, there\u2019s also a great risk that when you publish your release as a traditional blog post that your readers just aren\u2019t going to care. Pros \u2013 Media Information \u2013 Media Page on Your Blog<\/strong><\/p>\n Adding your press release to your blog as part of an archived list of releases can add value to any media representative who is looking at your company. Journalists, media bloggers, and magazine writers may visit your site at any time, and a media page with a fully archived list of all of your press releases provides them with valuable information about your company. The more you can help them out, the more likely they are to be interested in covering your company or using your company in a story they\u2019re writing.<\/p>\n Pros \u2013 Credibility If Your Releases Are Professional and Interesting<\/strong><\/p>\n In addition to helping the media out by placing your releases on your blog, you also help boost your company\u2019s credibility. However, this is only true if the releases are relevant, professional, and provide unique information.<\/p>\n Cons \u2013 Limited Reach If This Is Your Only Distribution Source<\/strong><\/p>\n If publishing your press release on your blog is your only form of distribution then you\u2019re missing out. Your blog may have great traffic. But it just doesn\u2019t have the reach that social media and press release distribution sites have. A press release distribution service can reach thousands of media outlets, newswires, social media sites, and bloggers.<\/p>\n Your opportunity to grab attention and achieve your press release marketing goals are much higher if you publish your press release on your blog and use a press release distribution service as part of your strategy.<\/p>\n","protected":false},"excerpt":{"rendered":" There are many different options for getting exposure for your press release. One option is to publish it on your …<\/p>\n","protected":false},"author":1,"featured_media":1069,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[327,328,326,325],"class_list":["post-1068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-optimization-2","tag-adding-your-press-release-to-your-blog","tag-blogging-your-release","tag-posting-your-press-release","tag-publishing-your-press-release"],"acf":[],"yoast_head":"\n
\nThey may feel that it\u2019s wasted on them and you might lose some readers. This isn\u2019t common and there are ways around this. You can publish your release with the keywords \u201cPress Release\u201d in the tagging or categories so readers aren\u2019t surprised. Additionally, you can position it under your media tab so that it\u2019s not part of your feed.<\/p>\n