There are many elements that you can add to your press release and to your press release marketing strategy to improve the results. Keywords can help improve readership and they can have an impact on search engines. Hashtags benefit you on social media. Let\u2019s take a look at the Dos and Don\u2019ts so you make the best choices for your press release marketing strategy.<\/p>\n
Do Use Keyword and Hashtags<\/strong><\/p>\n Many people forget that keywords and hashtags are valuable tools. They generate interest, and they help prospects and media representatives find your information. They also can help with search engine optimization when your press release is syndicated.<\/p>\n Don\u2019t Stuff<\/strong><\/p>\n Avoid the temptation to jam your press release full of keywords. This used to work a long time ago when Google was na\u00efve about the way that business owners were gaming the system. They\u2019d pack the release with keywords and get top page rankings. Well, Google is wise now and they no longer recognize press releases with the same credibility. It won\u2019t help your SEO and it\u2019s not fun to read.<\/p>\n Do Write for Readers, Not Search Engines<\/strong><\/p>\n Write for your readers first. Don\u2019t add any keywords, unless they occur naturally, until you\u2019re in the editing phase. Once you start editing, you can add keywords where they feel natural and relevant.<\/p>\n Do Include Keywords in Your Links<\/strong><\/p>\n When you link to other pages on your website, make sure to include keywords in your URL and possibly in your anchor text. It helps motivate readers to click.<\/p>\n Do Include #Press Release<\/strong><\/p>\n Do include the hashtag #PressRelease when you share on social media. First, it helps the media find your information. Secondly, it lets others know what your post is before they click on it. It\u2019s professional and embraces transparency.<\/p>\n Do Add Hashtags When You Share on Social Media<\/strong><\/p>\n When sharing your press release on social media, do add your keywords with hashtags. Again, this helps people search for your information. It also gives you tools to track your press release\u2019s success.<\/p>\n Don\u2019t Forget to Track the Results<\/strong><\/p>\n Speaking of tracking your press release results; don\u2019t forget. Use your hashtags and keywords to evaluate the number of shares, retweets, and popularity.<\/p>\n Do Research First<\/strong><\/p>\n Use hashtags to research popular search terms before you write and distribute your press release. For example, if you\u2019re writing a press release for the weight loss industry, what hashtags are trending right now? What\u2019s popular and how can you tap into that trend?<\/p>\n Don\u2019t Forget to Place Them in Your Headline and Subheading<\/strong><\/p>\n Keywords are often most effective when there are included in the first thing that your prospects may see. Using keywords in your headline and subheading means that all potential readers may be more likely to read your release if they\u2019re able to quickly identify its relevance and value to them. If they don\u2019t see a keyword, they may not think the release provides them any benefit.<\/p>\n Do Add Them to Your Images<\/strong><\/p>\n Make sure that all of your images are tagged and that keywords are in the description. Images in your press release may be indexed and this can give you good page ranking for those images. It makes your images more searchable.<\/p>\n Don\u2019t make the same mistakes so many other business owners make. Spend time crafting a press release marketing strategy. Use keywords and hashtags as part of your tactics for success.<\/p>\n","protected":false},"excerpt":{"rendered":" There are many elements that you can add to your press release and to your press release marketing strategy to …<\/p>\n","protected":false},"author":1,"featured_media":1054,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[315,316,314,313],"class_list":["post-1053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-are-you-using-hashtags-correctly","tag-how-to-use-hashtags-in-your-press-release","tag-the-power-of-hashtags","tag-using-hashtags"],"acf":[],"yoast_head":"\n