If you want to increase your brand\u2019s visibility and expand your reach, press release distribution can help you achieve those goals and more. <\/p>\n\n\n\n
Achieving success with this marketing channel requires several moving pieces. For example, first you need a newsworthy angle and then you need a press release distribution<\/a> service you trust to share your news. <\/p>\n\n\n\n But beyond those basics, there are nuances to be aware of to maximize your press release distribution efforts. <\/p>\n\n\n\n In today\u2019s blog, we cover the basics of press release distribution as well as five common mistakes to avoid. <\/p>\n\n\n\n Press release distribution is the process of sharing a written news announcement (press release) on the wire to reach targeted media outlets. <\/p>\n\n\n\n The goal is to secure earned media coverage that increases visibility and brand awareness. <\/p>\n\n\n\n While it\u2019s important to know what to do to make the most of your press release distribution efforts, you should also know the mistakes to avoid. <\/p>\n\n\n\n To leverage press release distribution effectively, it’s crucial to be aware of frequent pitfalls and how to avoid them. <\/p>\n\n\n\n Here are five to consider. <\/p>\n\n\n\n While distributing a press release expands your reach, you still want to tailor your message to your target audience. <\/p>\n\n\n\n The newsworthiness and relevancy of your message can make or break its impact. <\/p>\n\n\n\n Think about your target audience and ask yourself the question, \u201cWhy would they care?\u201d <\/p>\n\n\n\n If you can\u2019t come up with legitimate reasons of why your target audience would care, it\u2019s a sign to find a new topic. <\/p>\n\n\n\n There are countless wire services on the market which makes choosing the right one for your business a bit of a process. <\/p>\n\n\n\n While each offers the same service, press release distribution, they\u2019re not created equal. <\/p>\n\n\n\n When choosing a distribution partner: <\/p>\n\n\n\n Timing matters. <\/p>\n\n\n\n When sending a press release, avoid weekends and holidays. Experiment with different days and times and analyze your data to see what works best for your brand and industry. <\/p>\n\n\n\n Press releases can help with your search engine optimization (SEO)<\/a> performance. <\/p>\n\n\n\n Each campaign should focus on one SEO keyword and phrase that\u2019s used in the headline and at least once or twice throughout the body copy. <\/p>\n\n\n\n Getting specific and focused on one SEO keyword\/phrase per campaign can improve your content\u2019s visibility. <\/p>\n\n\n\n Yes, the people in your industry will understand the jargon, but if you want to expand your reach to a broader audience, use simple, clear, and accessible language. This helps improve your readability<\/a> which can either help or hinder your press release performance. <\/p>\n\n\n\n You don\u2019t have to jump through hoops to send a press release. Here\u2019s a high-level overview of the process: <\/p>\n\n\n\nWhat is Press Release Distribution?<\/strong> <\/h2>\n\n\n\n
5 Common Press Release Distribution Mistakes to Avoid<\/strong> <\/h2>\n\n\n\n
Mistake 1: Neglecting Your Target Audience\u00a0<\/h3>\n\n\n\n
Mistake 2: Choosing the Wrong Distribution Service\u00a0<\/h3>\n\n\n\n
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Mistake 3: Ignoring Timing\u00a0<\/h3>\n\n\n\n
Mistake 4: Not Optimizing for Search Engines\u00a0<\/h3>\n\n\n\n
Mistake 5: Using Excessive Jargon\u00a0<\/h3>\n\n\n\n
How to Submit a Press Release<\/strong> <\/h2>\n\n\n\n