Communication is especially important for nonprofit organizations. Without it, they\u2019d struggle to reach their goals and make the positive impact they set out to achieve. <\/p>\n\n\n\n
An effective tool to help build awareness and attract attention is a nonprofit press release. <\/p>\n\n\n\n
Whether it\u2019s the announcement of a groundbreaking initiative, hosting a fundraising event, or welcoming a new board member, you want your target audience to know about it. <\/p>\n\n\n\n
In this blog post, we cover: <\/p>\n\n\n\n
A nonprofit press release is an official and authoritative article written by a nonprofit organization to share important updates and news about their work. <\/p>\n\n\n\n
While it\u2019s like a traditional press release, nonprofit press releases focus more on the organization\u2019s mission rather than announcement geared toward financial gain. <\/p>\n\n\n\n
Topics for nonprofit press releases include but aren\u2019t limited to: <\/p>\n\n\n\n
By using press release distribution<\/a>, nonprofits can clearly and effectively communicate their news with the press and public to drive awareness and generate a greater impact.\u00a0\u00a0<\/p>\n\n\n\n Press releases<\/a> serve as a powerful communication tool that helps these organizations spread the word about their mission and emphasize their impactful work.\u00a0\u00a0<\/p>\n\n\n\n The more positive attention an organization gets the more likely they\u2019ll be to attract donors, volunteers, and supporters of the cause. <\/p>\n\n\n\n Not to mention, the more positive earned media coverage an organization receives the more credible they seem to the public. <\/p>\n\n\n\n This credibility creates confidence in the public which again, can increase support, donations, and collaborations. <\/p>\n\n\n\n Here are some important tips to consider when drafting your nonprofit press release. <\/p>\n\n\n\n The press release headline is the first thing readers see. It determines whether they\u2019ll click or keep scrolling. <\/p>\n\n\n\n Do your best to provide a concise summary of the main message of the campaign and include any details, like a statistic, to pique audience interest. Include a search engine optimization (SEO) keyword<\/a>.\u00a0<\/p>\n\n\n\n Press releases are meant to cover the most important details. They stick to the most important facts and the best ones don\u2019t include fluff. You want journalists to be able to skim your content and understand the main message quickly. The ideal press release length<\/a> is between 300 \u2013 400 words.\u00a0\u00a0<\/p>\n\n\n\n While you want to focus on the main message you\u2019re sharing, a nonprofit press release is also an opportunity to highlight your organization\u2019s mission, impact, history, and goals. <\/p>\n\n\n\n This information gives readers context of your news and creates that human connection with your cause. <\/p>\n\n\n\n Keep your content simple and to the point. The more straightforward your language, the more people will understand your message regardless of their expertise. <\/p>\n\n\n\n If you have news to share, use this template to guide your content creation process. <\/p>\n\n\n\n Simply replace what\u2019s in the bracketed text with your information and you\u2019re one step closer to distributing the right message to the right audience at the right time. <\/p>\n\n\n\n Headline<\/strong><\/a>. Here are some examples: <\/p>\n\n\n\n New initiative<\/strong>: [Nonprofit Name] Launches [Name of Initiative] to [Share the “Why”]\u00a0<\/p>\n\n\n\n New board member<\/strong>: [Nonprofit Name] Welcomes [New Board Member Name] to [Board of Directors]\u00a0<\/p>\n\n\n\n [City, State, Date]<\/strong> \u2013 [Nonprofit Name], a nonprofit organization dedicated to [explain your mission], is proud to announce [your news].\u00a0<\/p>\n\n\n\n Body of the Press Release. <\/strong>This is where you connect the dots for the reader. Support your headline and opening paragraph with important information about the news you\u2019re sharing. <\/p>\n\n\n\n Here are some additional tips to consider: <\/p>\n\n\n\n Quotes from Key Stakeholders. <\/strong>Quotes should typically come from your organization\u2019s founder, someone who holds an executive position, or a topic matter expert. The quotes you include should support your overall message and add credibility to the news you\u2019re sharing. <\/p>\n\n\n\nWhy write a nonprofit press release?<\/strong> <\/h2>\n\n\n\n
How to write a nonprofit press release<\/strong> <\/h2>\n\n\n\n
Write a strong headline<\/strong> <\/h3>\n\n\n\n
Be mindful of the length of your press release\u00a0<\/strong><\/h3>\n\n\n\n
Highlight your nonprofit<\/strong> <\/h3>\n\n\n\n
Avoid jargon<\/strong> <\/h3>\n\n\n\n
Nonprofit press release template<\/strong> <\/h2>\n\n\n\n
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