{"id":10258,"date":"2024-06-18T09:13:11","date_gmt":"2024-06-18T13:13:11","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=10258"},"modified":"2025-08-01T16:44:20","modified_gmt":"2025-08-01T20:44:20","slug":"what-is-earned-media-4","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4","title":{"rendered":"What is Earned Media? 6 Brand-Building Benefits"},"content":{"rendered":"\n<p>Do you ever feel like your brand struggles to stand out? You&#8217;ve tried content marketing and paid advertising, but you&#8217;re not getting the coverage you want.&nbsp;<\/p>\n\n\n\n<p>You\u2019re not alone. Many brands struggle with this issue. However, some can overcome it by using effective methods like&nbsp;<a href=\"https:\/\/www.newswire.com\/press-release-distribution\" target=\"_blank\" rel=\"noreferrer noopener\">press release distribution<\/a> and <a href=\"https:\/\/www.newswire.com\/media-pitching\" target=\"_blank\" rel=\"noreferrer noopener\">media pitching<\/a> to garner attention&nbsp;<\/p>\n\n\n\n<p>That attention is earned media and, in this blog, post we cover:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is earned media?\u00a0<\/li>\n\n\n\n<li>Why is earned media important?\u00a0<\/li>\n\n\n\n<li>Top benefits of earned media\u00a0<\/li>\n\n\n\n<li>Examples of earned media\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-earned-media-nbsp\"><strong>What is earned media?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Simply put, earned media is when a brand gets publicity without paying for it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-examples-of-earned-media-nbsp\"><strong>Examples of earned media<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Earned media isn\u2019t one-size-fits all and there are various forms including:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media mentions<\/strong> \u2013 When a consumer or brand talks about your brand on their social media channels.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Online reviews \u2013 <\/strong>Google, Yelp, or Amazon reviews are examples.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>User-generated content \u2013 <\/strong>This is content created by customers like photos and videos that are shared with their followers.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Backlinks \u2013 <\/strong>Not only are <a href=\"https:\/\/www.newswire.com\/resources\/smart-start-the-do-s-and-don-ts-of-implementing-a-backlinks-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">backlinks<\/a> great for SEO, but they also build brand credibility as a website\u2019s backlink to your website is seen as a vote of confidence in your authority.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-earned-media-important-nbsp\"><strong>Why is earned media important?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Brands value earned media because the public sees it as credible which boosts their authority.&nbsp;&nbsp;<\/p>\n\n\n\n<p>These media mentions come from unbiased sources that weren&#8217;t paid to promote. Because of that, customers view these mentions as more valuable, genuine, and trustworthy.&nbsp;<\/p>\n\n\n\n<p>All these factors can greatly influence the public\u2019s perception of your brand and drive awareness and sales.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Let\u2019s explore them in a bit more detail.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-benefits-of-earned-media-nbsp\"><strong>Top benefits of earned media<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Consumers\u2019 perceptions of traditional advertising continue to shift toward skepticism.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It\u2019s for this reason, among many that the value of earned media continues to grow:&nbsp;<\/p>\n\n\n\n<p>Here are six benefits:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-improved-credibility-nbsp\"><strong>Improved Credibility<\/strong>&nbsp;<\/h3>\n\n\n\n<p>We mentioned it before, but earned media is perceived as more trustworthy. When a notable publication mentions your brand, readers view that as a vote of confidence.&nbsp;<\/p>\n\n\n\n<p>The more credible your brand is, the more opportunities you have to build your business and bottom line.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-increased-visibility-nbsp\"><strong>Increased Visibility<\/strong>&nbsp;<\/h3>\n\n\n\n<p>These mentions open your brand up to a wider audience beyond your own. When a publication talks about your brand, more people then see your products\/services.\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strengthen-seo-nbsp\"><strong>Strengthen SEO<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Again, backlinks can boost your brand\u2019s search engine results page (SERPs) results which drives more organic traffic to your site.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Quality backlinks fuel your brand\u2019s authority and credibility in the eyes of search engines.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-engagement-rates-nbsp\"><strong>Engagement Rates<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Content that\u2019s shared by others often experiences higher engagement rates. That\u2019s because people are more likely to click and engage with content a trusted source shares with their audience.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Higher engagement rates can lead to broader brand awareness.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cost-savings-nbsp\"><strong>Cost Savings<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Since this form of media coverage doesn\u2019t require a direct monetary investment, the return compared to traditional advertising is higher.&nbsp;&nbsp;<\/p>\n\n\n\n<p>These cost savings are particularly beneficial for startups and small businesses with limited marketing budgets.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-future-impact-nbsp\"><strong>Future Impact<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Positive coverage continually attracts attention and drives traffic to your website long after the content was originally published.&nbsp;<\/p>\n\n\n\n<p>This leads to the creation of a steady stream of visibility and engagement.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-examples-of-earned-media-nbsp-0\"><strong>Examples of earned media<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Earned media is synonymous with our <a href=\"https:\/\/www.newswire.com\/press-release-optimizer\" target=\"_blank\" rel=\"noreferrer noopener\">Press Release Optimizer (PRO).<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p>Our experts work hard to create <a href=\"https:\/\/www.newswire.com\/resources\/smart-start-how-to-develop-a-newsworthy-angle\">newsworthy press releases<\/a> and strategic media pitches to get coverage for our clients.\u00a0<\/p>\n\n\n\n<p>We\u2019re proud to have secured mentions in top-tier publications such as<em> Allure, Bloomberg, TechCrunch, TIME, New York Post,<\/em> and many more.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a quick snapshot of some of the media coverage we&#8217;ve faciliated for our PRO clients so far in 2024.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.architecturaldigest.com\/story\/how-to-grout-tile\"><img decoding=\"async\" width=\"1248\" height=\"584\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-18-at-9.00.54-AM.png\" alt=\"Architectural Digest - How to Grout Tile in 6 Simple DIY Steps - Newswire PRO customer earned media mention.\" class=\"wp-image-10259\"\/><\/a><\/figure>\n\n\n\n<p><strong>PRO<\/strong> <strong>Client<\/strong>: <a href=\"https:\/\/aaadistributor.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AAA Distributor<\/a>\u00a0<br><strong>Publication<\/strong>: <a href=\"https:\/\/www.architecturaldigest.com\/story\/how-to-grout-tile\" target=\"_blank\" rel=\"noreferrer noopener\">Architectural Digest<\/a>\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/time.com\/shopping\/article\/when-to-replace-running-shoes\/\"><img decoding=\"async\" width=\"1256\" height=\"774\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-18-at-9.02.26-AM.png\" alt=\"TIME article titled, &quot;When to Replace Running Shoes&quot; - Newswire PRO client earned media mention.\" class=\"wp-image-10260\" style=\"width:840px;height:auto\"\/><\/a><\/figure>\n\n\n\n<p><strong>Client<\/strong>: <a href=\"https:\/\/ankleandfootcentersofamerica.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ankle &amp; Foot Centers of America<\/a>\u00a0<br><strong>Publication<\/strong>: <a href=\"https:\/\/time.com\/shopping\/article\/when-to-replace-running-shoes\/\" target=\"_blank\" rel=\"noreferrer noopener\">TIME<\/a>\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.cnn.com\/cnn-underscored\/money\/what-is-apr\"><img decoding=\"async\" width=\"1236\" height=\"760\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-18-at-9.03.29-AM.png\" alt=\"CNN article titled, &quot;What is APR? Here's how loan annual percentage rates work&quot; - Newswire PRO client earned media mention. \" class=\"wp-image-10261\"\/><\/a><\/figure>\n\n\n\n<p><strong>Client<\/strong>: <a href=\"https:\/\/bhgfinancial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BHG Financial<\/a><br><strong>Publication<\/strong>: <a href=\"https:\/\/www.cnn.com\/cnn-underscored\/money\/what-is-apr\" target=\"_blank\" rel=\"noreferrer noopener\">CNN<\/a>\u00a0<\/p>\n\n\n\n<p>Fill out the form below to learn more about our press release distribution services. <\/p>\n\n\n\n<div class=\"wp-block-leadin-hubspot-form-block\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you ever feel like your brand struggles to stand out? You&#8217;ve tried content marketing and paid advertising, but you&#8217;re &#8230;<\/p>\n","protected":false},"author":23,"featured_media":10264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[1230,1269],"class_list":["post-10258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-earned-media","tag-media-coverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Earned Media? 6 Brand-Building Benefits | Newswire<\/title>\n<meta name=\"description\" content=\"Earned media can be the difference maker in helping brands stand out from their competition. This blog explores six brand-building benefits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Earned Media? 6 Brand-Building Benefits\" \/>\n<meta property=\"og:description\" content=\"Earned media can be the difference maker in helping brands stand out from their competition. This blog explores six brand-building benefits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-18T13:13:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T20:44:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2024\/06\/NW_Earned-Media_-Blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maria Marchewka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Marchewka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4\",\"url\":\"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4\",\"name\":\"What is Earned Media? 6 Brand-Building Benefits | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2024\/06\/NW_Earned-Media_-Blog.png\",\"datePublished\":\"2024-06-18T13:13:11+00:00\",\"dateModified\":\"2025-08-01T20:44:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/5f91b755d82d346f8b307fc10197c3d6\"},\"description\":\"Earned media can be the difference maker in helping brands stand out from their competition. This blog explores six brand-building benefits.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2024\/06\/NW_Earned-Media_-Blog.png\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2024\/06\/NW_Earned-Media_-Blog.png\",\"width\":750,\"height\":500,\"caption\":\"Newswire-branded image that says Earned Media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Earned Media? 6 Brand-Building Benefits\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/5f91b755d82d346f8b307fc10197c3d6\",\"name\":\"Maria Marchewka\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aa18ed67dd97e04e25a200b7c48bb6f84b0f63f654814037ee7f68a0a060b0df?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aa18ed67dd97e04e25a200b7c48bb6f84b0f63f654814037ee7f68a0a060b0df?s=96&d=mm&r=g\",\"caption\":\"Maria Marchewka\"},\"description\":\"Maria Marchewka is a Digital Marketing Strategist at Newswire. Maria is an experienced copywriter, social media marketer, content creator, strategist, and project manager. Her firm belief in being a practitioner and not a preacher of marketing concepts has put her in a position to help companies build brand awareness and connect with their target audiences online.\",\"url\":\"https:\/\/www.newswire.com\/blog\/author\/mariamarchewka\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is Earned Media? 6 Brand-Building Benefits | Newswire","description":"Earned media can be the difference maker in helping brands stand out from their competition. This blog explores six brand-building benefits.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4","og_locale":"en_US","og_type":"article","og_title":"What is Earned Media? 6 Brand-Building Benefits","og_description":"Earned media can be the difference maker in helping brands stand out from their competition. This blog explores six brand-building benefits.","og_url":"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2024-06-18T13:13:11+00:00","article_modified_time":"2025-08-01T20:44:20+00:00","og_image":[{"width":750,"height":500,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2024\/06\/NW_Earned-Media_-Blog.png","type":"image\/png"}],"author":"Maria Marchewka","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Maria Marchewka","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4","url":"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4","name":"What is Earned Media? 6 Brand-Building Benefits | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2024\/06\/NW_Earned-Media_-Blog.png","datePublished":"2024-06-18T13:13:11+00:00","dateModified":"2025-08-01T20:44:20+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/5f91b755d82d346f8b307fc10197c3d6"},"description":"Earned media can be the difference maker in helping brands stand out from their competition. This blog explores six brand-building benefits.","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/what-is-earned-media-4"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2024\/06\/NW_Earned-Media_-Blog.png","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2024\/06\/NW_Earned-Media_-Blog.png","width":750,"height":500,"caption":"Newswire-branded image that says Earned Media"},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/what-is-earned-media-4#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"What is Earned Media? 6 Brand-Building Benefits"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/5f91b755d82d346f8b307fc10197c3d6","name":"Maria Marchewka","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa18ed67dd97e04e25a200b7c48bb6f84b0f63f654814037ee7f68a0a060b0df?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa18ed67dd97e04e25a200b7c48bb6f84b0f63f654814037ee7f68a0a060b0df?s=96&d=mm&r=g","caption":"Maria Marchewka"},"description":"Maria Marchewka is a Digital Marketing Strategist at Newswire. Maria is an experienced copywriter, social media marketer, content creator, strategist, and project manager. Her firm belief in being a practitioner and not a preacher of marketing concepts has put her in a position to help companies build brand awareness and connect with their target audiences online.","url":"https:\/\/www.newswire.com\/blog\/author\/mariamarchewka"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/10258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=10258"}],"version-history":[{"count":3,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/10258\/revisions"}],"predecessor-version":[{"id":10363,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/10258\/revisions\/10363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/10264"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=10258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=10258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=10258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}