It\u2019s reported that humans upload around 1.5 quintillion bytes of content every day to the internet. <\/p>\n\n\n\n
We\u2019re not going to break that down anymore except by saying that\u2019s a lot<\/em> of content. <\/p>\n\n\n\n So, with that daily volume in mind, it\u2019s becoming increasingly more difficult for brands to stand out.<\/p>\n\n\n\n To help set themselves apart from the pack, brands are looking for ways to capture and keep the spotlight. A tried-and-true way of doing this is through earned media coverage. <\/p>\n\n\n\n But when it comes to media coverage, what\u2019s more important? Quantity or quality? <\/p>\n\n\n\n In this blog post we explore this question in depth. <\/p>\n\n\n\n Media coverage is characterized as the attention a brand gets from the media. The attention can come from various channels like articles, TV news segments, social media mentions and more. <\/p>\n\n\n\n The goal, no matter the format, is to reach a wider audience and encourage engagement. <\/p>\n\n\n\n But, does more always mean better? <\/p>\n\n\n\n Let\u2019s explore. <\/p>\n\n\n\n We live in a time when equating more to better is easy. <\/p>\n\n\n\n And, when it comes to earned media, the rationale makes sense \u2013 more mentions means more attention.\u00a0<\/p>\n\n\n\n Since earned media is a result of organic efforts, it\u2019s seen as more credible and valuable because the brand earned it based on their story, not their bank account (paid advertisement).\u00a0<\/p>\n\n\n\n If you\u2019re focusing on quantity, press release distribution<\/a> and media pitching<\/a> will be crucial tools to use.<\/p>\n\n\n\n Press release distribution is about casting a wide yet strategic net to share a brand\u2019s news with the public and press. <\/p>\n\n\n\n Media pitching builds on that moment as public relations professionals create a compelling story to pique journalists\u2019 attention. The end goal is media coverage. <\/p>\n\n\n\n A combination of both can lead to higher quantities and improved quality of earned media mentions. <\/p>\n\n\n\n Now we have a basic understanding that more media coverage is overall a good thing, it\u2019s time we talk about quality. <\/p>\n\n\n\n High-quality media coverage means you\u2019re earning features in reputable outlets and publications that resonate with your target audience. <\/p>\n\n\n\n Media outlets are organized by tiers based on their audience size, credibility, influence, and reach. <\/p>\n\n\n\n There are four tiers: <\/p>\n\n\n\n Tier 1<\/strong>: These are your top-tier media outlets that have national and international reach. They also have high credibility and typically attract larger audiences. They\u2019re seen as authoritative sources. Examples include: The New York Times, The Washington Post<\/em>, and BBC. <\/em> <\/p>\n\n\n\n Tier 2<\/strong>: These outlets still have a significant reach, but they\u2019re more specialized and\/or regional. They\u2019re popular among certain demographics and regions. Examples include: the Tampa Bay Times<\/em>, Forbes<\/em>, MSNBC<\/em>. <\/p>\n\n\n\n Tier 3<\/strong>: These are local media outlets, specialized publications, or newer digital entities. Their audiences tend to be smaller but offer targeting for local news. A local community newspaper, industry-specific blogs, and local TV news stations are considered tier 3.\u00a0<\/p>\n\n\n\n Tier 4<\/strong>: These are small and niche media outlets that have limited reach. While they might not seem important, the hyper-local benefits can help a brand reach a specific segment of their audience. Examples include a neighborhood newsletter, local blogs, and community radio stations. <\/p>\n\n\n\n Each tier plays an important role in helping brands communicate their messaging to their audience.<\/p>\n\n\n\n Tier 1 exposure can enhance a brand\u2019s visibility and credibility. Earning these features can lead to improved brand recognition and consumer trust. It can also act as a validation tool for future earned media opportunities. <\/p>\n\n\n\n Because Tier 2 media outlets are typically more targeted to a specific demographic or geographic area, they\u2019re beneficial for building local brand loyalty and community engagement. <\/p>\n\n\n\n If brands want to establish themselves in a specific community or niche market, tier 3 media outlets are a viable way to do so. These media publications and outlets offer more direct engagement with a qualified and interested audience. <\/p>\n\n\n\n Though the reach of this tier is limited, it\u2019s often to a highly engaged audience. These are great outlets that help brands plant and nurture their roots in a community. <\/p>\n\n\n\n By understanding the role quantity and quality play in securing media coverage you\u2019re better equipped to use press release distribution and media pitching to your advantage to help you achieve your desired outcomes. <\/p>\n\n\n\nWhat is media coverage?<\/strong> <\/h2>\n\n\n\n
Media Coverage & Quantity <\/strong> <\/h2>\n\n\n\n
Media Coverage & Quality<\/strong> <\/h2>\n\n\n\n
The Advantages of the Four Media Outlet Tiers<\/strong> <\/h2>\n\n\n\n
Media Outlet Tier 1 Advantage<\/strong> <\/h3>\n\n\n\n
Media Outlet Tier 2 Advantage<\/strong> <\/h3>\n\n\n\n
Media Outlet Tier 3 Advantage<\/strong> <\/h3>\n\n\n\n
Media Outlet Tier 4 Advantage<\/strong> <\/h3>\n\n\n\n