{"id":10199,"date":"2024-05-13T12:15:17","date_gmt":"2024-05-13T16:15:17","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=10199"},"modified":"2025-08-01T16:44:24","modified_gmt":"2025-08-01T20:44:24","slug":"how-to-choose-a-press-release-website","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-choose-a-press-release-website","title":{"rendered":"How to Choose a Press Release Website\u00a0"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.newswire.com\/press-release-distribution\">Press release distribution<\/a> is a tried-and-true communication method that connects brands with their target audiences and the media. &nbsp;<\/p>\n\n\n\n<p>A press release can share news about a product launch, new hire, or other <a href=\"https:\/\/www.newswire.com\/resources\/smart-start-how-to-develop-a-newsworthy-angle\" target=\"_blank\" rel=\"noreferrer noopener\">newsworthy<\/a> topics.&nbsp;<\/p>\n\n\n\n<p>In this blog, we\u2019ll cover:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Press release basics&nbsp;<\/li>\n\n\n\n<li>How to write a press release&nbsp;<\/li>\n\n\n\n<li>How to choose the right press release website for your brand&nbsp;<\/li>\n\n\n\n<li>Measuring press release success&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>No matter if you\u2019re a novice or seasoned public relations professional, the information in this blog post will help you use press release distribution to your advantage. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.newswire.com\/pricing\/domestic\/1\"><img decoding=\"async\" width=\"800\" height=\"290\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2024\/05\/Newswire_BlogCTA_PR349.png\" alt=\"\" class=\"wp-image-10200\" style=\"width:840px;height:auto\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-press-release-basics-nbsp\"><strong>Press Release Basics&nbsp;<\/strong><\/h2>\n\n\n\n<p>A press release is a professional, straightforward and compelling news story that\u2019s used to share a company\u2019s announcement with their target audience and relevant media sources. &nbsp;<\/p>\n\n\n\n<p>The goal is to generate secure earned media coverage and generate public interest and awareness. &nbsp;<\/p>\n\n\n\n<p>Campaigns should adhere to <a href=\"https:\/\/www.newswire.com\/blog\/how-to-format-a-press-release-dateline-with-ap-style\" target=\"_blank\" rel=\"noreferrer noopener\">AP Style<\/a> and follow the proper <a href=\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-format\" target=\"_blank\" rel=\"noreferrer noopener\">press release format.<\/a>&nbsp;<\/p>\n\n\n\n<p>To ensure your press release campaigns follow the right format and include the most important details, use the <a href=\"https:\/\/www.newswire.com\/resources\/smart-start-improve-your-press-release-writing-with-the-inverted-pyramid\" target=\"_blank\" rel=\"noreferrer noopener\">inverted pyramid<\/a>. &nbsp;<\/p>\n\n\n\n<p>The inverted pyramid helps writers structure their press releases in a way that the most important details are addressed at the beginning of the campaign and include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who?&nbsp;<\/li>\n\n\n\n<li>What?&nbsp;<\/li>\n\n\n\n<li>When?&nbsp;<\/li>\n\n\n\n<li>Where?&nbsp;<\/li>\n\n\n\n<li>Why?&nbsp;<\/li>\n\n\n\n<li>How?&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-write-a-press-release-nbsp\"><strong>How to write a press release<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Building off the last section, your press release format matters. &nbsp;<\/p>\n\n\n\n<p>Each press release campaign should follow the same structure that includes:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-headline-nbsp\"><strong>Headline<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Start your press release with a <a href=\"https:\/\/hs.newswire.com\/smart-start-4-headline-writing-tips-for-more-clickable-content?utm_source=digital-plus&amp;utm_medium=press-release&amp;utm_campaign=general&amp;utm_content=compelling-headlines-aug-22\" target=\"_blank\" rel=\"noreferrer noopener\">compelling headline<\/a>. Keep it short, to the point, and keyword focused. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-press-release-summary-nbsp\"><strong>Press release summary<\/strong>&nbsp;<\/h3>\n\n\n\n<p>The&nbsp;<a href=\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-summary-and-why-it-matters-2\" target=\"_blank\" rel=\"noreferrer noopener\">press release summary<\/a> is located between the headline and first paragraph. It\u2019s where you can share supporting information that sets the stage for your announcement with your readers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-first-paragraph-nbsp\"><strong>First paragraph<\/strong>&nbsp;<\/h3>\n\n\n\n<p>The first paragraph outlines the details of your announcement and news. It addresses the 5 W\u2019s; who, what, where, when, and why which make up the foundation of the inverted pyramid.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-second-paragraph-nbsp\"><strong>Second paragraph<\/strong>&nbsp;<\/h3>\n\n\n\n<p>The second paragraph is where you can include a quote and where you back up any claims with more information.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-call-to-action-nbsp\"><strong>Call-to-Action<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Include a <a href=\"https:\/\/www.newswire.com\/blog\/3-calls-to-action-you-can-include-in-your-press-release\" target=\"_blank\" rel=\"noreferrer noopener\">call-to-action (CTA)<\/a> at the end of your content to give readers instructions on what to do next.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-boilerplate-nbsp\"><strong>Boilerplate<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Every press release should end with a&nbsp;<a href=\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-boilerplate\" target=\"_blank\" rel=\"noreferrer noopener\">boilerplate<\/a>&nbsp;that provides a brief description of the company. Think of it as a condensed \u201cAbout Us\u201d section. &nbsp;<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.newswire.com\/blog\/what-is-the-ideal-press-release-length#:~:text=succinct%20and%20impactful.-,How%20Long%20Should%20a%20Press%20Release%20Be?,now%20focus%20on%20the%20content.\" target=\"_blank\" rel=\"noreferrer noopener\">ideal length of a press release<\/a> is between 300 \u2013 400 words. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-choose-the-right-press-release-website-nbsp\"><strong>How to Choose the Right Press Release Website<\/strong>&nbsp;<\/h2>\n\n\n\n<p>When looking for the right press release distribution service, think about the audience you\u2019re trying to reach. &nbsp;<\/p>\n\n\n\n<p>Different press release websites offer different targeting options. &nbsp;<\/p>\n\n\n\n<p>To find the right press release website that caters to your needs, look at their features and distribution channels. &nbsp;<\/p>\n\n\n\n<p>At Newswire, we offer 10 press release distribution channels to choose from. &nbsp;<\/p>\n\n\n\n<p>Here\u2019s an overview of our <a href=\"https:\/\/www.newswire.com\/pricing\/domestic\/1\" target=\"_blank\" rel=\"noreferrer noopener\">press release pricing<\/a>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Newswire Digital <\/strong>&#8211; $349 &#8211; The&nbsp;best price&nbsp;on press release distribution reaches hundreds of online outlets throughout the United States.&nbsp;<\/li>\n\n\n\n<li><strong>Newswire Digital Plus <\/strong>&#8211; $599 &#8211; The&nbsp;most popular&nbsp;press release distribution option reaches thousands of online, local, regional, national, international and industry media outlets.&nbsp;<\/li>\n\n\n\n<li><strong>Newswire State<\/strong> &#8211; $699 &#8211; The&nbsp;most targeted&nbsp;press release distribution option reaches a comprehensive list of state, local and digital specific media outlets.&nbsp;<\/li>\n\n\n\n<li><strong>Newswire National<\/strong> &#8211; $899 &#8211; The&nbsp;best performing&nbsp;press release distribution option reaches over 6,000 online, local, regional, national and industry media outlets.&nbsp;<\/li>\n\n\n\n<li><strong>Newswire Canada<\/strong> &#8211; $899 &#8211; Reach thousands of&nbsp;Canada&#8217;s top&nbsp;local, regional and industry specific media outlets and news agencies, stock exchanges and financial databases.&nbsp;<\/li>\n\n\n\n<li><strong>Newswire United Kingdom <\/strong>&#8211; $899 &#8211; Reach hundreds of top local, regional and industry specific media outlets in the&nbsp;UK National.&nbsp;<\/li>\n\n\n\n<li><strong>Newswire Asia Pacific<\/strong> &#8211; $1,299 &#8211; Reach&nbsp;Asia&#8217;s top&nbsp;local, regional and industry specific media outlets.&nbsp;<\/li>\n\n\n\n<li><strong>Newswire Latin America<\/strong> &#8211; $1,299 &#8211; Reach thousands of&nbsp;Latin America&#8217;s top&nbsp;local, regional and industry specific media outlets.&nbsp;<\/li>\n\n\n\n<li><strong>Newswire Global<\/strong> &#8211; $3,999 &#8211; Reach over 10,000 of the&nbsp;world&#8217;s top&nbsp;media outlets globally.&nbsp;<\/li>\n\n\n\n<li><strong>Newswire Financial <\/strong>&#8211; $899 &#8211; The&nbsp;best price&nbsp;on press release distribution reaches hundreds of online outlets throughout the United States.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.newswire.com\/press-release-distribution\"><img decoding=\"async\" width=\"540\" height=\"405\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2024\/05\/Newswire-Quote-540x405.png\" alt=\"Quote image: &quot;I was trying to figure out how to sign up for Business Wire, Cision, all this other confusing stuff online. With Newswire, I was able to select a distribution, make a quick account, and pay one time for the PR. It was so easy and the results very well exceeded my expectations.&quot; - Elizabeth N., Small Business Owner\n\nQuote image is being used for a blog post about &quot;How to Choose a Press Release Website&quot;\" class=\"wp-image-10206\"\/><\/a><\/figure>\n\n\n\n<p>What\u2019s the difference between our press release distribution services and some of our competitors? See for yourself. \u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.newswire.com\/resources\/businesswire-vs-newswire\" target=\"_blank\" rel=\"noreferrer noopener\">Business Wire vs Newswire: Pricing, Feature, and Review Comparison<\/a>&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.newswire.com\/resources\/prnewswire-vs-newswire\" target=\"_blank\" rel=\"noreferrer noopener\">PR Newswire vs Newswire: Pricing, Feature, and Review Comparison<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-measure-press-release-success-nbsp\"><strong>How to measure press release success<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The data you extract from your press release campaigns should be in the driver\u2019s seat. &nbsp;<\/p>\n\n\n\n<p>Use the information you collect from your reports to help guide your future campaigns. &nbsp;<\/p>\n\n\n\n<p>At Newswire, we offer analytics that inform your decision making based on key campaign metrics including views, published links, and much more. &nbsp;<\/p>\n\n\n\n<p>Consistently measuring and analyzing your press release performance helps you refine your strategies, so you always target the right audience and achieve your goals. &nbsp;<\/p>\n\n\n\n<div class=\"wp-block-leadin-hubspot-form-block\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Press release distribution is a tried-and-true communication method that connects brands with their target audiences and the media. &nbsp; A &#8230;<\/p>\n","protected":false},"author":23,"featured_media":10201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[1994,142,1995,143],"class_list":["post-10199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-press-release-company","tag-press-release-distribution","tag-press-release-website","tag-press-release-writing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Choose a Press Release Website | Newswire<\/title>\n<meta name=\"description\" content=\"How do you choose the right press release website for your business? This blog explores this question in depth. Read on to learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-choose-a-press-release-website\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Choose a Press Release Website\u00a0\" \/>\n<meta property=\"og:description\" content=\"How do you choose the right press release website for your business? This blog explores this question in depth. Read on to learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-to-choose-a-press-release-website\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-13T16:15:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T20:44:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2024\/05\/NW_Press-Release-Website_-Blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maria Marchewka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Marchewka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-choose-a-press-release-website\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-to-choose-a-press-release-website\",\"name\":\"How to Choose a Press Release Website | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-choose-a-press-release-website#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-choose-a-press-release-website#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2024\/05\/NW_Press-Release-Website_-Blog.png\",\"datePublished\":\"2024-05-13T16:15:17+00:00\",\"dateModified\":\"2025-08-01T20:44:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/5f91b755d82d346f8b307fc10197c3d6\"},\"description\":\"How do you choose the right press release website for your business? 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