Press releases are a powerful way for real estate agents to stand out amongst their competitors. Every major news site that exists, has web crawlers specifically set to look over press release sites. And for that reason, Real Estate Agents should write a press release for every new property they list. Press releases are where most of the news we receive comes from. We just see the final product on TV or hear it on the radio, most of us don’t understand where the true origin of most news comes from. That being said, you can capitalize on writing press releases and can be sure to easily add a few hundred or few thousand extra sets of eyes to your listings.
Three Important Core Things to Consider
There are 3 core reasons to write a PR for your real estate listings, but think of some of the bi-products. Longevity is the the key for any content that is published online. Your press release will remain on a number of channels indefinitely which would provide greater reach in the months and years ahead.
The First core reason to write a press release is that of the power of syndication. You may write a free PR and think absolutely nothing about it and at the same time some big media outlet could pick it up and broadcast it to all of their channels for free. Imagine if Yahoo Homes or realtor.com picked up one of your PRs.
The Second core reason for PRs falls into the innovative category. When you attend a listing presentation, the mere fact that you are offering a piece of media that your competitors are not, will help land you the listing. Seems like everybody offers Zillow, Realtor.com and others. If you offer a press release in addition to the others, your hard work will pay off (in most cases) in the form of a listing.
The Third core reason Real Estate Agents should write a press release for every new property they list is for the search engines. SEO is huge in the real estate world and google is fully aware of the stiff competition for SEO spots as well as PPC. Press releases offer another way for your property to get indexed by google and be found on the search pages. I can’t promise it will be on page one, but you have a good shot of making it happen if you know what you are doing.
As a bonus point, press releases also make it easier for future clients to find you online so they can hire you. This is all just the tip of the iceberg. If you are not using press releases currently in your marketing programs, you have a window of opportunity to step up and utilize it in your business immediately.