Integrations with Carrier Services and Value Added Products Add Up to More Efficient Operations and More Profitable Holiday Sales

B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, is pleased to announce its participation at Verizon's 4th Quarter Wireless Dealer Summit held in Baltimore, MD, on December 6th, 2012. The event brought together regional Verizon account managers and their dealers as well as industry vendors to review the current state of the wireless industry and discuss sales strategies and products for the holiday season and new year.

A Verizon valued vendor, B2B Soft participated with a presentation showcasing the latest features found in its innovative retail management platform, Wireless Standard. B2B Soft's Wireless Standard, deployed in 5,000 retail locations nationwide, is helping Verizon dealers get a better measure of their success by helping them run their businesses more efficiently. The modular and customizable system offers a superior customer service experience, making everything from handset selection to device protection a breeze, while streamlining and automating the inventory and reconciliation processes. It's the platform of choice for Celluphone, Verizon's largest master dealer with over 2,000 retail locations.

With the Verizon anticipating close to 2 million additional subscribers in 2012's 4th quarter, Verizon dealers were looking to Wireless Standard to help put quantifiable targets and sales processes along with measurable results in place to maximize profits. Wireless Standard's range of business functions include systems for carriers and their dealers to measure product, store, and employee performance as well as mechanisms to measure performance against market competition.

Expressly designed to help retailers easily handle rapid changes in inventory and offer a wide variety of products and services all from a central point-of-sale, Wireless Standard provides an integrated solution that brings consistency of process to every facet of wireless retail: from payment processing and partner integrations to streamlined POS as well as powerful reporting and inventory management.

Simplifying the intricacies of wireless retail, it frees dealers to spend more time better serving their customers. Integration with Verizon's Eroes activation portal ensures seamless and instant carrier activations and completely accurate commission reconciliations, eliminating the risk of human error during the process.

Wireless Standard's intuitive phone finder lets sales staff find any product by manufacturer, price, shape, style, features, even by image, in the blink of an eye. Integrations with Global Warranty Group, ProtectCell and eSecuritel help dealers ensure their customer's loyalty with speedy access to device insurance and protection plans.

"Verizon's 4th quarter dealer summit was an excellent opportunity to connect with dealers in the Mid-Atlantic region," according to Don Rossi, B2B Soft's VP of Sales and Marketing. "Wireless Standard has everything dealers need to maximize their quarterly profits while helping to drive their costs down. It's a system they can rely on to better achieve success and to successfully measure it."

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at www.b2bsoft.com

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 5,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit www.wirelessstandard.com

About Verizon Wireless
Verizon Wireless operates the nation's largest 4G LTE network and largest, most reliable 3G network. The company serves nearly 96 million retail customers, including 90.4 million retail postpaid customers. Headquartered in Basking Ridge, N.J., with more than 75,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications and Vodafone. For more information, visit www.verizonwireless.com.