MarketSphere Marketing

At Teradata Marketing Summit 2014, MarketSphere to Spotlight Unique Dual-Focus Managed Services Package with Waived Startup Fees for Superusers

Veteran consulting firm to 20 of the nation's 80 top marketers will highlight managed services suite based on dual marketing and technology expertise.

At the Teradata Marketing Summit 2014 in Los Angeles, California, MarketSphere Marketing will focus on the company's dual-focus managed services package designed to help systems managers plan, prepare and solve problems associated with complex marketing operations and customer interaction management systems. Teradata Marketing Summit 2014 will take place March 10 - 13, 2014 at the JW Marriot L.A. Live.

MarketSphere Managed Services consists of existing MarketSphere services and is based on the company's unique combined expertise in both marketing strategy and technology. A part of this services spotlight is an unusual offer for superusers of the package: Those who sign a three-year contract for managed services will receive 100% waiver of startup fees. Two-year contracts include a 50% waiver of startup fees. The package will be featured in MarketSphere Marketing's Booth #22 in the Summit's Product Pavilion.

"Systems managers are capable and well-trained these days, and Teradata systems are amazing tools to help organize, evaluate and automate marketing operations and customer interaction," said Brian Brownrigg, MarketSphere Marketing's marketing practice director. "But we know from experience too much is at stake to take on these complex systems without support. There are often gaps in internal and external service that can reflect badly on the systems manager or the organization as a whole. MarketSphere Managed Services is designed to fill the gaps cost-effectively, addressing real people as much as processes and tools, with a solid structure of support that can transform systems managers into enterprise heroes."

According to Brownrigg, many managed services offerings in the industry are narrowly focused on technology, such as setting passwords and troubleshooting software. Through the MarketSphere Managed Services package, MarketSphere becomes a partner with the client, to help evaluate, plan, prepare and implement software with the goal of supporting enterprise goals and extracting tangible, documentable value from their investments in marketing operations and marketing automation software.

MarketSphere Managed Services includes three levels of support to address issues of all sizes, from password setup to infrastructure and hardware management. Services include help desk setup and advocacy with software vendors. All levels of service benefit from MarketSphere's proven Change Management approach, which helps promote user adoption.

Regular prices for MarketSphere Managed Services are based on $33 per user per month for level one support. Pre-paid services can be purchased at a deeply discounted rate of $150 per hour in 160-hour tranches to deal with small projects of less than 40 hours per month.

The MarketSphere Managed Services program supports these Teradata solutions: Teradata Marketing Operations, Teradata Customer Interaction Manager and Teradata Digital Messaging Center.

For more information about MarketSphere Managed Services, visit

About MarketSphere Marketing
With more than two decades of service to the marketing technology industry, including experience consulting with 20 of the nation's top 80 marketers, MarketSphere Marketing provides technology and marketing managers with the tools and operations intelligence they need to control marketing chaos. Using a collaborative, problem-solving, change management approach that promotes user adoption, the company helps clients develop their marketing superpowers. As technology evolves, MarketSphere Marketing clients become stronger, faster, and better at gaining loyal customers. Visit MarketSphere Marketing at

Categories: Business Intelligence, Business

Tags: Customer Interaction Management, managed services, marketing operations, MarketSphere, MarketSphere Marketing, teradata, Teradata Summit 2014

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Jeff Parriott
MarketSphere Marketing