Asta Development Builds Sales Momentum with North American Reseller Network
Asta Development, maker of the construction project scheduling software Asta Powerproject, continues to invest in its North American reseller channel, yielding impressive sales results. The U.K.-based company began recruiting long-established project
June 7, 2014 (Newswire.com) - Asta Development, maker of the construction project scheduling software Asta Powerproject, continues to invest in its North American reseller channel, yielding impressive sales results.
The U.K.-based company began recruiting long-established project scheduling consultants and resellers in strategic territories throughout the U.S. in 2012. By that time, Asta Powerproject was already the go-to project scheduling software for more than 80,000 construction professionals in Europe, Australasia, and the Arabian Peninsula,
"North America represents an exciting opportunity for Asta because of the size and sophistication of the construction and engineering industries here," said Michael McCullen, Executive Chairman of Asta Development. "We're fortunate to now have a network of exceptional channel partners who are deeply embedded in these industries and who understand and can explain the value of Asta Powerproject to their clients."
In less than two years, six U.S. companies have signed on to be official Asta Powerproject resellers. The partners were specifically sought out for their location and industry specialties including construction management, architecture and engineering, oil and gas, and government subcontracting.
Asta Development's U.S. resellers include Catalyst USA (Indianapolis, Ind.), Miami Micro Data (Miami, Fla.), MSS Project Analytics (Houston, Texas), Project Integration (Boulder, Colo.), Project Performance (Long Beach, Calif.), and Stenstrom Group (Olympia, Wash.).
"Our decision to sell Asta Powerproject was easy - our customers were asking for it, even if they didn't know 'it' by name at the time," said Steve Sudler, president of Catalyst. "They were frustrated with how cumbersome their Primavera systems had gotten and wanted a reliable alternative - one that was built for construction so it was easier and faster to use."
Curt Corrigan, owner of Project Integration, predicts a strong market for Asta in North America with likely more than a thousand firms adopting Asta Powerproject enterprise-wide by 2020. Already, hundreds of firms have made the switch.
"Many of our customers have become advocates that Asta is easier to use, learn and adopt company wide," said Corrigan. "We're also seeing more field personnel using Asta for scheduling than ever before."
Asta is next looking to continue its growth with the addition of several resellers in Canada.
"We're convinced the time is right for Asta Powerproject in North America," said McCullen. "American firms are looking for a credible alternative to established software solutions, one that is easy to use and offers good value for money with more flexible licensing options from a company that cares about its users."
For more information on Asta Powerproject or to download a trial, visit www.astapowerproject.com.