Approach Communications Bags Raipur Institute of Technology (RIT) PR Account

Online, September 23, 2010 (Newswire.com) - New Delhi: Approach Communications, leading public relations and integrated marketing communications agency with a specialized division for Educational PR, has bagged the entire gamut of marketing communications and PR activities account of Raipur based top educational institute Raipur Institute of Technology PR account which is launching its new entity Ritee Business Academy in Delhi.

RIT is a top educational institute in Raipur imparting Management, Technology and Engineering, Hospital Administration and Management, Pharma, Retail Management, Agri Business and other courses in large campus. Ritee Business Academy is a new initiative from RIT to expand in other cities.

Now Approach Communications will handle the entire PR, media relations, Image Management and digital marketing strategy and other branding initiatives for RIT and Ritee Business Academy nationwide.

Accroding to Mr.Subhasish, Director, Ritee Business Academy "We were looking for a educational PR agency which is most suitable for us in terms of generating awareness, credibility of Institute as well as image building of the organization. The presentation made by Approach Communications was in line with our communication approach. So we decided to go with Approach Communications."

Commenting on the win, Sonu Tyagi, Director, said "as we have already worked on few educational brands before and enjoy a very good network in education and related media, we will add very good value through our expertise to Ritee Business Academy launch through our media relations, PR, Digital Marketing and Educational communications expertise and hence we are very excited about this win. The communications strategy has been devised for the launch activities and specific PR exercise will be done for image building of the institute.

Approach Communications, which is just in 4 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Dr. Morepen Ltd, Rathi Thermax, U.S.Writopia, SOS Children's Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has fully fledged operations in Celebrity Management and Below the Line Promotions services as well.