One of the most felicitated family destinations in the Indian Retail industry, AlphaOne, Amritsar was conferred with the "Most Admired Shopping Centre of the Year" in the Non Metro North category at the Images Shopping Centre Awards (ISCA) 2014.

One of the most felicitated family destinations in the Indian Retail industry, AlphaOne, Amritsar was conferred with the "Most Admired Shopping Centre of the Year" in the Non Metro North category at the Images Shopping Centre Awards (ISCA) 2014. The Awards night was attended by leading retail brands, developers, governmental authorities, architects, investors, and senior retail professionals from across India. The Images Shopping Centre Awards, the industry's most sought after awards were concluded by giving away 15 Awards in different categories to the best retail and shopping centres in the country at a glittering Awards night on May 7th 2014.

Expressing delight at receiving another Award, Col. RS (Pickles) Sodhi, Managing Director, Alpha G:Corp commented, "We feel gratified at receiving this new honour for our team's reputation for professionalism and innovation. Our collective management skills of the past 30 years are best shown in our technical expertise as well as diligent customer relations management, which are the cornerstones of our growth. Behind our success are well designed systems and processes that incorporate global best practices, transparency, a value-driven approach, customer centric values and reliability. In order to excel, I believe that a team's hunger for success should always be greater than its fear of defeat."

The Awards were announced at the two-day India Shopping Centre Forum 2014 held at the Renaissance Hotel, Mumbai. Executives from some of the most reputed brands and shopping centres from across the country graced the occasion with their presence.

Dr. Prodipta Sen, Executive Director, Marketing, Corporate Affairs & Retail, Alpha G:Corp stated, "AlphaOne has transformed itself at every opportunity to become not just an efficient and modern family destination but also a better corporate citizen with a soul. Our Brand in Amritsar, "AlphaOne - Aithe aao haapy ho jao" has been so successful due to continuity, consistency and the resultant positive cumulative effect. Our management approach is transparent and, solution driven. We are proud that our endeavours have been duly recognized at all levels, be it business, social or cultural - the 3 most important aspects of modern life."

The methodology adopted to choose the right title for the most appropriate city centre or brand is something that ISCA has received special praise for in all their 7 editions since inception.

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