ACX Launches First Consumer Glasses-free 3D HDTV in US Market

Online, January 4, 2011 (Newswire.com) - Team ACX Inc. (http://www.teamacx.com), a preeminent developer and manufacturer of innovative products is pleased to introduce the advanced Vibrante™ 3DX-24, the world's first Auto-multiscopic (glasses-free) 3D HDTV. The Vibrante expands upon ACX's commercially available (glasses-free) Auto-multiscopic 3D hardware providing a glasses-free 3D experience using non-proprietary open standards, and a flexible modular deployment model. ACX tapped two technology collaborators, both more than equipped with the talent, skills and technical capability to assist in achieving the ACX vision; AMD (NYSE: AMD) and Roxio® (Nasdaq: SNIC) for the development of the Vibrante glasses-free consumer experience.

"We have always embraced the practice of utilizing the creativity and talent pool of our technology collaborators for the advancement of our products and services, especially where their extensive expertise directly contributes to enhanced capabilities, performance and, most importantly, an enriched user experience. The commercial applications for our 3D technology is quite different from a universally available connect-and-play retail product. Our technology collaborators have assisted in making the transition from a commercial solution to a practical cost-effective retail product with relative ease," said James Virrilli, CEO and Chief Engineer at Team ACX Inc."We've worked with AMD and Sonic® extensively on previous projects and instinctively knew from our experiences that they could contribute to the goal of a retail version of our glasses-free 3D HDTV."

"We feel strongly that 3D will make the leap from the big screen into consumers' living rooms, with emerging glasses-free technologies playing an important role," said Michael Demeyer, VP Corporate Products, Sonic Solutions. "Sonic is pleased to have been selected by ACX to support their Vibrante 3D HDTVs based on our technologies and applications that power these compelling new home 3D experiences."

A modified version of Roxio® CinePlayer® was developed by Sonic specifically for the ACX Auto-multiscopic (glasses-free) 3D Vibrante HDTVs. The software resides on a PC (Win7 OS) and is optimized for high definition 1080p 3D graphics with enough CPU "horse power" to enable the real-time 3D conversion of content whether it's stored on the hard drive, streamed across the network or delivered on standard DVD and Blu-ray Disc. No need to wait for your favorite movies and shows to be remastered in "3D" when played through Roxio CinePlayer BD and viewed on the ACX Vibrante 3D HDTV.

Full 1080p resolution is delivered from the PC to the Vibrante HDTVs via a single HDMI cable connected to a Radeon™ (5000 - 6000 series) high performance Graphics card. Virrilli went on to say, "Criteria for our graphics hardware testing had two major considerations, performance and retail cost. In all our tests to date the Radeon hardware has performed magnificently. The Radeon Graphics hardware is even more inviting to our customers because of the variety of suitable GPUs, their comparable lower cost and of course their ease of integration."

"Visual computing has made incredible strides in recent years, and we believe AMD CPUs, GPUs and our upcoming AMD Fusion Family of APUs combined with the ACX Vibrante Auto-multiscopic 3D HDTVs stand ready to redefine the visual experience we know today," said Tony Fernandez-Stoll, Director of Marketing, Americas Region, AMD. "We are excited ACX has selected AMD graphics technology as their preferred computing solutions, and look forward to working together to usher in a new era of 3D visualization."

Virrilli went on to add, "ACX has always believed that our customers should decide the how, where and when they interact with technology and content and the only way to achieve this basic end is to rely upon open standards on a flexible platform within a familiar user environment. One need only use their imagination to realize where our 3D technology will ultimately lead. From streaming live sporting events to interactive entertainment and gaming. All of it rendered in high definition 3D without the necessity or inconvenience of ever putting on a pair of specialized glasses."

Contact: Tel: 914-517-5400 Fax: 646-619-4338
marketing@teamacx.com info@teamacx.com

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