ABC Calls on LONGBOARD Marketing to Create Integrated Marketing Campaign with Google & Boingo Wireless
LONGBOARD Marketing and ABC Television Network recently teamed up with Google & Boingo Wireless for a dynamic digital marketing campaign to drive viewership of ABC's fall TV premieres on consumer's smart phones.
November 11, 2010 (Newswire.com) - Los Angeles, CA - LONGBOARD Marketing and ABC Television Network recently teamed up with Google & Boingo Wireless for a dynamic digital marketing campaign to drive viewership of ABC's fall TV premieres on consumer's smart phones. The month long initiative utilized the full scope of Google's advertising platforms resulting in over 60 million impressions and over half a million click thrus to ABC Mobile's website. Coupled with a unique Wi-Fi campaign with Boingo Wireless which targeted the highly-likely users of mobile devices; business travelers in airports, the campaign significantly outperformed any mobile campaign ABC has done to date.
"With the increasing move to watch content on mobile devices, we felt that utilizing ABC's fall premieres including Cougar Town and Castle as a backdrop provided a great message for educating viewers on how easy it is to enjoy network programming right on their smart phones," said LONGBOARD Marketing founder Randy Rovegno.
"The ABC Mobile text keyword campaign executed by LONGBOARD Marketing delivered the best results for an ABC mobile campaign to date," said Adam Fried, ABC's Director of Affiliate Marketing. "The media was strategic and we will definitely look to build on this success in the future."
Along with the record-setting campaign's positive results for ABC and their mobile offer, LONGBOARD Marketing's integrated digital/mobile campaign was one of Google's highest performing campaigns to date and tripled projected performance expectations. With the successful campaign results, the dynamic agency looks to dial up similar successful mobile initiatives for their stable of clients in the future.