For the first time in 12 years, 4PSA redesigns its visual identity to better reflect the company's core values and commitment to partners, customers and employees.

4PSA, a technology leader in cloud communications software, has been improving the way people communicate for the past 10 years. Today, 4PSA officially announced the unveiling of a new visual identity. The new look is intended to better reflect 4PSA's core values - Performance, Scalability, Agility. It aims to be simple, precise, and modern. The bold-looking "A" is a symbol for ascent and, at the same time, reflects 4PSA's commitment to technology and cloud computing.

"When we founded 4PSA back in 2002, we wanted to enable service providers to offer better services to their customers, and our products proved to be successful quite fast. After all these years, we are still helping service providers improve the life of their customers, by enabling communication and collaboration services. The cloud has always been the perfect context for our products and services, and our new logo embodies this," said Elena Carstoiu, 4PSA COO.

This is the first major identity redesign in 4PSA's history and it has already been rolled out on the main touchpoints. The company has reorganized its web site to better serve partners, customers, and potential employees. The level of interaction as well as the text-to-image ratio display have been optimized to ensure a better experience for various types of audiences. The product portfolio is now richer in feature descriptions, technical details, and usage benefits.

"This is more than just a face-lift. We want our customers and partners to have a better feel of our products, from the click of the mouse. And so, we tried to make what we do easy to understand and fun to use. We also wanted to offer a better glimpse on the life inside the 4PSA team, so that anyone interested in becoming a Clouder or wanting to know the team would learn more about us, within minutes of visiting our website," Ms. Carstoiu also added.

You can read the full story of 4PSA's new logo in Ms. Carstoiu's latest blog post: http://goo.gl/YLVvBE. The new identity can be viewed here: http://goo.gl/FZjEx4.