Girls Inc. SB has recently contracted with the Santa Barbara digital marketing firm, ZeeBlu, to create a robust digital marketing campaign that will encompass email, social media, and website services.
Chad Ratliffe, CEO and founder of ZeeBlu, said of this partnership, "One of the guiding foundations that drives ZeeBlu is community". As a Santa Barbara based digital marketing company, ZeeBlu works with local businesses. This appealed to the non-profit as it gave them a strong partner to keep them relevant in today's digital world. In helping Girls Inc. Santa Barbara achieve these goals, Chad Ratliffe went on to say, "The work that Girls Inc. (Santa Barbara) does right here at home is amazing. Every girl that goes through their program makes Santa Barbara a better place. I couldn't be more elated to help them succeed in their goals".
Serving the Santa Barbara community since 1958, Girls Inc. has been on the forefront of empowering young girls to become courageous adults. Through research-based educational programs, taught by trained educators, they create an environment in which the girls learn to affect positive change in their lives. By creating opportunities, they help girls to navigate gender and social-bias, ultimately leading to successful academic careers and successful fulfilling lives.
As a local 501(c), Girls Inc. Santa Barbara relies heavily on the munificence of donors. Moving forward, Girls Inc. is focused on providing the best experience possible for the girls they serve. Some of these strategies include developing a marketing campaign that includes advertising growth, social media, corporate partnerships, and foundation outreach. As Girls Inc. Santa Barbara's digital marketing partner, ZeeBlu is initiating their strategy with a brand new website, an email newsletter with community focus, and a social media campaign that connects the non-profit with their donors, families, and volunteers. With these elements in place, Santa Barbara is sure to remain strong, smart, and bold for years to come.
ZeeBlu is a Digital Marketing Agency in Santa Barbara that is bridging the gap between "brick-and-mortar" businesses and the digital space. ZeeBlu's mission is to provide effective digital marketing strategies for small and medium sized businesses.