YouTube Expert Derral Eves to Lead Workshop on Video Marketing

Derral Eves, an expert in helping small business owners find more customers with online video marketing and YouTube, will be a featured speaker at "Exposure & Profit" in Toronto, May 17-18, 2014.

Video marketing expert Derral Eves will be one of the featured workshop leaders at "Exposure & Profit" on Saturday and Sunday, May 17 and 18, 2014, in Toronto. Derral has been actively involved with marketing via YouTube since 2006, and is one of the first to attend YouTube's invitation-only certification program.

In addition to being a seminar panelist, Derral will be leading a workshop on the topic of YouTube, one of the largest search engines on the internet, second only to it's owner and search giant, Google.

"When people look for information, they usually Google it by typing in a term for problem or information they're looking for. Research has found that 70% of the time, if video results are available, people click on the video. So getting a video to rank in Google is powerful," said Derral.

"The direction online marketing is going is mobile and video -- people will be viewing more video on their mobile devices. Ultimately, you need to include video in every marketing strategy", added Derral. "As a business owner, you're either going to be in front of the wave or riding it, or you're going to be left behind."

Derral will be addressing these topics in his workshop, titled, "Extended Deep Dive: Harnessing the Power of YouTube: Creating, Targeting & Converting with Video". Business owners will learn the formula for creating powerful videos, what makes a successful online video campaign, how to get more exposure resulting from video, and how to convert those videos into leads or sales.

About Derral Eves
Derral has been active in internet marketing since 1999, and holds a B.A. degree in Public Relations and Marketing from Southern Utah University. Since then, he has been helping businesses learn how to tap into the power of online video to generate leads, market products, and increase sales. His clients range from Fortune 500 companies, to local TV stations, to solo entrepreneurs. For more information, visit

About the "Exposure & Profit"
The "Exposure & Profit - Content Marketing with a Purpose" workshop will be held May 16-18, 2014 at The International Plaza Hotel, Toronto, ON, Canada. For media inquiries, images, speaker biographies and seminar schedule, please visit